Job Description

Job Title: Brand Manager / Digital Marketing SpecialistLocation: Bangalore, IndiaExperience Required: 4+ yearsDomain: FMCGJob Overview:The Brand Manager / Digital Marketing Specialist will take ownership of building and enhancing Coffee brand identity, with a special focus on digital marketing strategies. The ideal candidate will have a strong background in the FMCG sector, a deep understanding of consumer trends, and expertise in crafting and executing marketing campaigns that drive growth and customer engagement.Key Responsibilities:Brand Management:- Develop and execute comprehensive brand strategies to strengthen presence in domestic and international markets.- Define and maintain a consistent brand voice and visual identity across all marketing channels.- Monitor brand performance, customer perception, and competitor positioning to identify opportunities for differentiation.Digital Marketing Strategy:- Plan, develop, and implement effective digital marketing campaigns across platforms including social media, email, website, and online advertising.- Optimize campaigns to drive traffic, engagement, and conversions, leveraging analytics to refine strategies.- Manage content creation, including blogs, videos, social media posts, and other creative assets, ensuring alignment with brand messaging.- Conduct A/B testing and performance analysis to ensure maximum ROI on campaigns.Market Research and Consumer Insights:- Analyze market trends, customer behaviors, and competitor activities to identify growth opportunities.- Conduct surveys, focus groups, and research to gather insights for product positioning and marketing strategies.- Collaborate with the sales and product teams to incorporate customer feedback into brand development.Collaboration and Team Leadership:- Coordinate with cross-functional teams including sales, operations, and creative agencies to ensure seamless execution of marketing initiatives.- Mentor junior team members or external consultants, providing guidance and feedback to improve project outcomes.- Performance Tracking and Reporting:- KPIs for campaigns and marketing initiatives, track performance, and prepare detailed reports for stakeholders.- Leverage tools like Google Analytics, social media insights, and CRM platforms to assess campaign effectiveness.Desired Candidate Profile:Qualifications and Experience:- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.- Minimum of 4+ years of experience in brand management and digital marketing, with a strong focus on the FMCG sector.- Proven track record of successfully managing marketing campaigns and brand-building initiatives.Skills and Competencies:- In-depth knowledge of digital marketing tools and platforms such as Google Ads, Meta (Facebook/Instagram) Ads Manager, SEO, and email marketing.- Strong creative and storytelling abilities to craft compelling brand narratives.- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.- Proficiency in social media management tools, content management systems, and design software (e.g., Canva, Adobe Creative Suite) is a plus.- Strong project management skills with the ability to manage multiple campaigns and deadlines.Personal Attributes:- Passionate about coffee and sustainable living.- Proactive, innovative, and result-oriented mindset.- Strong communication and interpersonal skills to engage with internal teams and external stakeholders.- Eager to learn, adapt, and stay updated with the latest trends in FMCG and digital marketing. (ref:updazz.com)

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