Job Description

Profile: Brand ManagerExperience: 02 to 05 yearsIndustry: AdvertisingRoles:Client Management, Relationship Building and Project Management

• Build and maintain strong, long-lasting client relationships. (Ex:
• Effectively navigate through complexities related to Project management.
• Partner collaboratively with other functional areas within the company.
• Keeping Notion of every project updated CSA
• Monthly targets with wrap-ups project wise along with weekly and monthly

planning

• Be prepared with weekly schedule as well and align the ACM and BCM of the

project meetings CSA

• Continuously checking the project assets and documents to make sure it is

updated

• Understanding urgent requirements and follow the process for the same (Process

is updated on Notion)Campaign Management & Revenue Growth

• Develop and execute projects to improve client's digital and offline footprint.
• Set and consistently meet or exceed revenue goals or targets alongside

establishing KPIs for each client, Upsell company products and services to clients.Team Leadership & Internal Collaboration

• Possess great team skills and the ability to collaborate with various teams

(SEO, tech, measurement & analytics, HR, finance, Design).

• Collaborate with internal departments to facilitate client need fulfillment.
• Maintain updated knowledge of company products and services.

Communication & Problem-Solving

• Have excellent interpersonal and relationship-building skills.
• Demonstrate a strong analytical mind and problem-solving attitude.
• Possess polished business communication and effective time management skills.

Technical Skills & Knowledge

• Be proficient in fundamental MS Office software.
• Possess a solid knowledge of new industries and digital technology trends.
• Recommend, design, and implement new projects to improve client's digital

footprint.

• Possess excellent written and verbal communication skills.
• Be talented in storytelling and delivering engaging presentations.
• Make decisions based on clear priorities and drive value through innovation.
• Know the ads and SEO tools very well to strategies the plan to help team

members to achieve the targets

• Have knowledge and understanding of technical implementations and API

documentation.

• Be a Google Analytics Power User.

Project Coordination

• Write emails & messages professionally to record all discussions with the client.
• Act as an Account Manager for all social media clients.
• Be the interface between the client and the operations team from contract to

completion of the event.Planning & Reporting

• Generate and share monthly reports with the team and client.
• Plan monthly marketing campaigns.
• Do weekly planning & wrap up of projects.
• Analyze and report on ad performance.

Research & Analysis

• Monitor and analyze social media metrics (engagement, reach, conversions) to

assess campaign effectiveness.

• Evaluate email marketing campaign performance (open rates, click-through rates,

conversion rates) and optimize campaigns based on data.

• Research current digital marketing trends.
• Conduct keyword research for SEO and PPC campaigns.
• Stay updated on the latest developments in digital marketing technology and

trendsAdditional Responsibilities

• Ensure the achievement of both top-line revenue and bottom-line profit targets

through effective marketing strategies.

• Optimize the utilization of resources from market research, advertising, and media

agencies.

• Evaluate market research proposals and implement research insights.
• Conduct primary and secondary sales analysis to understand sales trends.
• Track competitor activity, consumer trends, media performance, and profitability

to stay ahead of the curve.Iceberg Elements - Competency Attributes ListSkills1. Creativity
2. Problem-Solving
3. Critical Thinking
4. Negotiation
5. Time Management
6. Leadership
7. Networking
8. Fluency in English
9. Telephone etiquette
10. Meeting etiquette
11. Listening skills
12. Research skills
13. Analytic skills
14. Ability to Handle Pressure
15. Relationship buildingKnowledge1. Marketing Principles
2. Branding Fundamentals
3. Consumer Behavior
4. Competitive Analysis Tools
5. Social Media
6. Performance Ads
7. SEO, SEM
8. Content marketing
9. Market Trends
10. Basic Software's used in industryTechnology1. Marketing Automation Platforms
2. Project Management Tools
3. Analytics SoftwareSelf-Image1. Confident
2. Strategic Thinker
3. Strong Work Ethic (honest)
4. Positive MindsetTraits1. Adaptable
2. Collaborative
3. Results-Oriented
4. Creative
5. High energy
6. Persistent
7. Willingness to learn
8. FocusedMotives1. Passion for Building Brands
2. Strategic Thinking
3. Client Satisfaction
4. Hungry for personal growth
5. Win-win philosophyQualification: Masters

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