Brand Manager (public Relation)
Year Mumbai, Maharashtra, India
Job Description
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Lloyds group started modestly with a fabrication unit in 1974 and thereafter expanded rapidly.The group has diversified interest in Steel and Heavy Engineering Fabrication. The group has now ventured into the business of \xe2\x80\x98Luxury and Lifestyle\xe2\x80\x99 with Lloyds Luxuries Ltd, partnering with world leaders of the segment and has major expansion plans in the coming years Designation: Brand Manager Location : Mumbai (Lower Parel) Website: The Brand Manager (Public Relations) is responsible for developing and executing PR strategies to enhance and maintain the public image of the brand. This role involves managing media relations, creating compelling content, handling crisis communication, and ensuring cohesive messaging across all channels. Key Responsibilities:
- Strategic Planning: Develop and implement PR strategies that align with brand objectives.
- Media Relations: Build and maintain media contacts, manage press releases, and monitor media coverage.
- Content Creation: Create content for press releases, articles, blogs, and social media.
- Campaign Management: Plan and execute PR campaigns and events.
- Stakeholder Engagement: Build positive relationships with stakeholders and represent the brand at events.
- Monitoring and Reporting: Analyze public perception, report on PR activities, and measure campaign impact.
- Team Collaboration: Work with marketing and digital teams to ensure cohesive messaging.
- Media Planning, Media Buying, Social Media Engagements, ATL and BTL activities for Media Mix, Marketing Collaterals & Content Designing for the Digital Marketing Campaigns.
- Crisis and Advocacy strategy, Public Relations and Corporate Communications, Building and Strengthening Media Relations, Content management for internal and external stakeholders, Brand PR outreach across national, regional and hyper local market
- Digital Adoptions and Budgets allocation in digital platforms in order to increase reach and revenues for the unit. Also building strong brand recall
- Health insurance
- Provident Fund
- Day shift
- Performance bonus
- total work: 8 years (Preferred)
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Job Detail
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Job IdJD3314183
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationMumbai, Maharashtra, India
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EducationNot mentioned
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ExperienceYear