Client: One of the leading Multinational Restaurant chain based in Mumbai Designation: Senior Brand Manager Location: Mumbai Experience: 4+ Years Overall purpose of job: Senior Brand Manager is responsible for maintaining brand integrity across all marketing communications and campaigns. It Involves strategic thinking as well as project management. Roles & Responsibilities: Develop and Lead the execution of Marketing Plans Ensure timely implementation of the brand activity calendar Approve & Execute Media Plans Identify and draw corrective actions for the brand basis research Advertising & Media End to end creative executions from brief writing to deployment of creative assets Identify and deploy any other communication needs for the brand Regularly survey and understand consumer & market environment to understand trends SPOC for 360 media planning, buying and execution NPD Projects SPOC for all NPD projects Cross functional team lead for logical project conclusions Digital: Conceptualize, execute and scale up digital first brand campaigns and cornerstones Research: Conceptualize & execute all researches Pricing: Maintain Price Masters, Monthly Updations & Pricing Strategy Own A&P Spends: Planning, Deployment, Tracking, Reporting, Reconciliation & Forensics along with Marketing Executive Qualification: Full Time MBA in Marketing
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