Job Description

Job Overview:

We are seeking an experienced and innovative Brand Manager to join our team. The Brand Manager will be responsible for developing and implementing brand strategies to enhance brand awareness, drive growth, and ensure brand consistency across all marketing initiatives. This role requires a blend of strategic thinking, creativity, and analytical skills to manage the brand's image and positioning in the market.

Key Responsibilities:

• Brand Strategy Development:
• Develop and implement comprehensive brand strategies to increase brand awareness and market share.
• Conduct market research to understand consumer trends, preferences, and competitive landscape.
• Define and articulate the brand's vision, mission, and positioning.
• Marketing Campaigns:
• Plan, execute, and oversee marketing campaigns that promote the brand's products or services.
• Coordinate with internal teams and external agencies to ensure cohesive and effective campaign execution.
• Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed.
• Brand Communication:
• Develop and manage brand communication across all channels, including digital, print, social media, and events.
• Ensure consistent brand messaging and visual identity in all marketing materials and communications.
• Create compelling content that aligns with the brand's voice and engages the target audience.
• Product Management:
• Collaborate with the product development team to ensure new products align with the brand's identity and values.
• Oversee the development and launch of new products, ensuring successful market introduction.
• Monitor product performance and gather feedback to inform future product development.
• Budget Management:
• Develop and manage the brand's marketing budget, ensuring efficient allocation of resources.
• Monitor expenditures and ensure campaigns are executed within budget.
• Report on financial performance and return on investment for marketing activities.
• Analytics and Reporting:
• Track and analyze key brand metrics, such as brand awareness, market share, and consumer engagement.
• Provide regular reports and insights to senior management on brand performance.
• Use data to inform strategic decisions and optimize marketing efforts.
• Team Leadership:
• Lead, mentor, and manage a team of marketing professionals.
• Foster a collaborative and creative work environment.
• Provide guidance and support to team members to achieve departmental goals.

Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree or relevant certifications is a plus.
• Experience: Minimum of 5 years of experience in brand management or a related field.
• Skills:
• Strong understanding of brand management principles and practices.
• Excellent verbal and written communication skills.
• Proficiency in marketing and analytics tools, such as Google Analytics, CRM software, and social media platforms.
• Creative thinking with data-driven analytical skills.
• Strong project management and organizational skills.

Personal Attributes:

• Strategic and innovative thinker.

Job Type: Full-time

Pay: ?20,000.00 - ?40,000.00 per month

Schedule:

• Day shift

Experience:

• Branding: 3 years (Preferred)

Work Location: In person