The organization is a start-up venture in the Fashion & Lifestyle space, a new verticle of an extensive & well-known group.
Job Role:
Ability to understand the D2C & Fashion marketing landscape
Shape and communicate the uniqueness of their brand
Translate brand elements into creatives that drive recall & differentiation at each touchpoint
Lead creative development to motivate the target audience to take action
Ability to work with external agency partners to deliver the above within budgets
Establish performance specifications, cost and price parameters, and market applications
Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets, and competitors activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brands direction, choices and tactics
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