About us : Linenwalas is a well renowned digital brand in premium textiles with a global presence. We cater to more than a million clients worldwide with a wide range of products including bedding, sheets, curtains, pillows, toppers and other furnishings. Our team, led by an IIT Delhi alumnus with 15+ years of experience, is a specialized core team working to strengthen our cataloguing, supply chain, branding, digital marketing, warehouse management, return management and CRM. We are growing rapidly and seeking individuals who are passionate about their work and willing to grow with us. : As we continue to grow, we are looking for a dynamic and talented individual to join our team as a Brand Manager with a proven track record in developing and executing successful marketing strategies. Adept at market research, campaign planning, and cross-functional collaboration. Skilled in digital and traditional marketing channels, with a focus on driving brand awareness and customer engagement. Strong analytical and communication abilities, committed to achieving organizational goals and contributing to the overall success of marketing initiatives. EXPERIENCE : Duties you\'ll be entrusted with: Brand Strategy Development: Brand Managers create and implement strategies to position the brand effectively in the market. This involves understanding the target audience, competitors, and market trends. Marketing and Promotion: They oversee marketing campaigns and promotional activities, ensuring that these are aligned with the brand\'s identity and goals. This includes digital marketing, advertising, public relations, and event marketing. Market Research: Conducting and analyzing market research to understand consumer preferences and industry trends is crucial. This helps in making informed decisions about product development, pricing, and marketing strategies. Product Development: Working closely with product development teams to ensure that new products align with brand values and meet market needs. Brand Consistency: Ensuring consistency in brand messaging across all channels and touchpoints, including advertising, online presence, product packaging, and more. Performance Analysis: Monitoring and analyzing brand performance in the market, including sales figures, market share, and consumer feedback. They use this data to refine strategies and improve brand performance. Budget Management: Managing the brand\'s marketing budget efficiently, ensuring optimal allocation of resources across various marketing activities. Cross-functional Collaboration: Collaborating with various departments such as sales, product development, and customer service to ensure a cohesive brand experience. Crisis Management: Handling any issues or crises that may arise, affecting the brand\'s reputation and taking appropriate actions to mitigate negative impacts. Customer Engagement: Fostering customer loyalty and advocacy through effective engagement strategies, including social media, community management, and customer service. Innovation and Adaptation: Continuously seeking innovative approaches to market the brand and adapting strategies in response to changing market dynamics and consumer preferences. Expectations from you: Basic Requirements
Bachelor\xe2\x80\x99s degree in Marketing, Communications, Design, or a related field.
Proven experience in managing social media and design teams, preferably in an agency setting.
Strong leadership and team management skills.
In-depth knowledge of social media platforms, design principles, and industry trends.
Excellent communication, presentation, and client management skills.
Proficient in project management tools and software.
Demonstrate ability to work in a fast paced, hyper-normal growth environment Familiarity with the Textile (home furnishing) industry is a plus. How to Apply: If you are a results-oriented Brand Manager looking to make a significant impact in the textile industry, we invite you to submit your resume and a cover letter detailing your relevant experience to hr@linenwalas.com Job Type: Full-time Pay: Up to 8L - , 10L per year Job Type: Full-time Pay: 800,000.00 - 1,000,000.00 per year Benefits:
Paid time off
Schedule:
Day shift
Experience:
total work: 7 years (Required)
Ability to Commute:
Jaipur city, Rajasthan (Required)
Ability to Relocate:
Jaipur city, Rajasthan: Relocate before starting work (Required)
Work Location: In person
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