Job Description

### Job Introduction


To develop and deliver local implementation of the positioning for (Grant's Triple Wood, Grant's Distinction) along with driving sustainable brand growth, brand awareness, equity, consumer engagement and brand profitability through ATL, sampling and engaging consumer and channel programmes


### Main Responsibility


Deliver Brand targets through sound financial planning, project resource management, alignment of systems and processes and effective direction of brand advocacy activity in order to ensure effective utilization of A&P.

Create and deliver brand ideas through a 360 approach through the line ATL, on ground properties, build trials, PR and Influencer Programs to deliver brand awareness

Research and consumer led approach to deliver clear priorities and objectives.

Lead effective development and implementation of Brand Strategy, Brand extension, priorities, annual marketing plans to build brand positioning and gain market share.

Design and execute strong off trade and on trade tool kits along with innovative strategies to result in Omni channel campaigns in collaboration with Sales teams/GBTs to deliver locally aligned brand executions

Lead and own Banquet/large consumption occasions/Gifting / VAP solutions to deliver consideration.

Be a Champion of Route to Consumer and Category understanding to deliver M&E/insights. Drive and evaluate growth drivers to influence clear learnings/actions that result in strong programs/communication

Align the trade advocates activities with local/global brand strategies to deliver brand love and awareness

Portfolio led initiatives on Grant's to create halo of Triple wood

Maintain excellent relationships with key internal and external stakeholders in order to optimise delivery of activities and facilitate timely, relevant communication.


### Our Ideal Candidate


Essential:


• Interest driven by curiosity about the category and industry
• Spirits industry knowledge and experience desirable
• Digital and social networks influencer in his/her community
• Ability to build sustainable rapport with key contacts within the business and wider consumer group, in formal and informal (social) settings
• Ability to express self in a clear, succinct, compelling and energetic manner in individual and group situations, adjusting language and style to capture the attention of the audience and organizational skills
• Skills in leading and motivating people to achieve individual, team and project results
• Champion of new ideas and initiatives; ability to identify new business opportunities and makes them a reality


Desirable:


• Strong integrity and social skills to effectively develop and manage business relationships
• Cultural sensitivity and curiosity with ability to adapt in various working environments
• A passionate presenter who is credible and able to inspire the market whisky consumers/enthusiasts
• Self starter with an entrepreneurial spirit
• Team player - able to work across different informal teams and good at nurturing relationships, internal and external
### What we can offer you


• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous holiday entitlement.
• Private Healthcare for employees and dependents
• Pension provision for local nationals is addressed by the statutory Employees' Provident Fund.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Private Life Assurance
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Every employee has the opportunity to claim up to 1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.
### About William Grant & Sons


A HOME FOR RARE CHARACTERS


William Grant & Sons: a home where Rare Characters thrive.


We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.




At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work.


OUR AGILE WORKING PHILOSOPHY


Our agile working philosophy is to "Have your best work day everyday".

Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.

We are open to discussing possible agile/flexible working options as part of the recruitment process.


INCLUSIVE RECRUITMENT PROCESS


Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we'd love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com.


William Grant & Sons