Job Description

FunctionIndia BUPay BandM3 to M5RoleThe role exists to create / build brands in the respective countries / segments by formulating and executing impactful & collaborative brand communication strategy and marketing programs to achieve targets on Brand KPI across the funnel, sales volume and market share.A purpose driven role for youYour key responsibilities will include, but not limited to:1. Lead end-to-end Go to Market for respective brands\' new launches; 4Ps (Lead: Promotion, Monitor / oversee / influence; Pricing, Place and Product2. Lead formulation and execution of brand strategy at India, Zonal and state levels in collaboration with Field teams based on brand's sales performance and KPIs3. Support Micro-Marketing and experiential marketing to enhance brand engagement / imagery4. Track and deliver Digital KPIs targets for the respective brandsA Day in the lifeThe role exists to create / build brands in the respective segments by formulating and executing impactful & collaborative brand communication strategy and marketing programs to achieve targets on Brand KPI across the funnel, sales volume and market share.Academic Qualification & ExperienceMBA in Marketing8-12 yrs. of experience in Brand ManagementTechnical Skills/Knowledge-Understanding and working knowledge of Qualitative Market Research techniques -Understanding of customer behaviour in different parts of country -Research oriented, with an ability to sense consumer behaviour and driven by "consumer first" approach - Analytical MindsetBehavioural SkillsExcellent written and verbal communication skillsOrganizational skills including attention to detail and multi-tasking skillsNegotiation Skills,Creative mind-setCollaborator and ability to deal with ambiguityWhat will it be like to work for HeroAs the world's largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India's proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.About HeroHeadquartered in New Delhi (India), is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision Be the Future of Mobility, Hero MotoCorp plans to achieve its next 100 million sales by 2030.We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp's eight \'green\' manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 - its first EV - in India and plans to launch the product in global markets.We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India's flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp's Global Corporate Partner.Read moreBe with the best. Be your best. Catch-up on all our .Recruitment assessments - We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.Job Details- For internal use only

Hero MotoCorp