Job Description

Responsibilities for Brand Manager With our Consumer at the heart, your key focus will be to:- Build deep understanding of target consumer groups, across key geographies in India- Own the Brand Purpose and define positioning for the brand. Drive communication development in line with Brand purpose and positioning.- Identify the key market intelligence that will drive strategic business decisions- Partner with Sales teams in achieving brand plans, and channel execution plans.- Participate in defining the pricing strategy in close partnership with the commercial team.- Secure sign-off from Regional Commercial Managers on the proposed Volume Budget and then own delivery of the plan, inspiring distributors, and commercial teams to execute the plan with excellence- Be accountable for delivery of brand P&L performance targets. Closely monitor brand KPI's: Revenue/Profitability/Market Share & Equity- Ensure measurement and evaluation & a learning plan to identify, codify and rollout successful brand growth drivers- Oversee design and execution of selected brand assets- Digitally savvy with social media expertise to lead digitalization of activities.- Oversees development of all consumer-facing brand assets and activities during Annual Planning process and secure alignment with Regional Commercial Managers on all planned brand communication- Develop Brand Playbooks and Templates for market use.- Ensure all brand assets developed adhere to brand guidelines.Mandatory Criteria:- Candidate should be from FMCG tonic, beverage, cold drinks or Alcohol industry only. - Knowledge of Mumbai market and local trends (Need Local Candidates only)- Comfort to travelNote:- Required Skills: team handling, Willingness to Travel, Defining the pricing strategy, Delivery of brand P&L Performance targets, Define brand positioning- Work Mode : ONSITE- Working Day : 6 (ref:updazz.com)

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