Brand Manager
Job Description
:1. Conceptual Mapping to understand the current market scenario and highlight future need gaps in the personal care marketplace.2. Consumer research and market research for better understanding of the brand dynamics, consumer needs and market opportunities.3. Analyze how our brand is positioned in the market and crystallize targeted consumers insights.4. Take brand ownership and provide the vision, mission, goals and strategies. Conceptualizing and developing the brand strategy (ethos, imagery, brand values and purpose of being, brand architecture, visual & communication strategy, selling model, competitive strategy and differentiation).5. Translate brand strategies into brand plans, brand positioning and go-to-market strategies.6. Co-ordination with external agencies (creative, media, PR etc) for implementing the Brand Strategy.7. Lead creative development (tangible and intangible attributes, packaging design, promotion etc.)and create motivating stimulus to get targeted population to "take action".8. Implementation of Brand & Marketing strategy at ATL and BTL levels with specific focus on point of sales.
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Job Detail
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Job IdJD3536646
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDelhi, India
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EducationNot mentioned
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ExperienceYear