Job Description

Title: Brand ManagerKey Responsibilities:xc2xb7 Brand Strategy: Develop innovative brand strategies tailored to the digital landscape and mobile app environment, reflecting the brand's values and objectives in the Indian market.xc2xb7 Market Research: Conduct in-depth market research, including user demographics, behaviours, and trends within the Indian market, to inform brand positioning and messaging strategies by regions in close alignment with the MR team.xc2xb7 Brand Development: Lead the development and evolution of the brand identity, including logo, visual assets, and tone of voice, ensuring alignment with the brand's values and resonating with the target audience as we enter the 25th year of operations in the coming year.xc2xb7 Product Integration: Collaborate closely with product development teams to ensure seamless integration of brand identity and messaging into the mobile app experience, enhancing user engagement and satisfaction.xc2xb7 Campaign Management: Conceptualize, plan, and execute integrated marketing campaigns across digital channels (including social media, email, and in-app messaging) to drive user acquisition, retention, and brand loyalty.xc2xb7 Community Engagement: Foster a vibrant brand community by engaging with users through social media platforms, online forums, and other digital channels, cultivating brand advocacy and facilitating user-generated content.xc2xb7 Performance Analysis: Utilize data analytics tools and metrics to track the performance of branding initiatives, identify opportunities for optimization, and measure the impact on key performance indicators (KPIs).xc2xb7 Brand Compliance: Ensure consistent application of brand guidelines and standards across all digital touchpoints, including the mobile app interface, website, and promotional materials, maintaining brand integrity and coherence.xc2xb7 Partnership Management: Identify and nurture strategic partnerships with influencers, content creators, other brands and other relevant stakeholders to amplify brand visibility and reach.xc2xb7 Cultural Sensitivity: Stay attuned to cultural nuances and sensitivities within the regional markets, adapting brand messaging and initiatives accordingly to resonate with diverse audiences while avoiding cultural missteps.Qualifications:xc2xb7 Bachelors degree in marketing, Business Administration, or a related field (masters degree preferred).xc2xb7 Proven track record (7-11 years) in brand management or marketing roles, preferably within the technology or digital industry, with a focus on mobile apps.xc2xb7 Deep understanding of the Indian digital landscape, including user behaviour, market dynamics, and emerging trends, particularly in the context of mobile usage and app adoption.xc2xb7 Creative and strategic thinking skills, with the ability to translate insights into actionable brand strategies and campaigns that drive.

Ciel HR