Job Description

Years of Experience6 - 10 yearsWorkplace TypeOn-siteSeniority TypeManagerIndustryPackage/Freight DeliveryWant to know how much a Brand Manager Brown Spirits make in Gurgaon India?Get Salary insights for Brand Manager Brown Spirits in Gurgaon India. Know how your salary compares to the industry average. Our AI analyzer uses other candidates\' stated pay expectations to identify market trends.Analyse SalarySkillsDevelopmentBrand ManagementBusiness PlanningCustomer MarketingMarketingBrand PlanContact our TA to know more about the jobRashi ModiTalent Advocate at WhiteCrowDescriptionAbout our clientOur client is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. It was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Their strategy and aim are to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. The company owns 22 plants worldwide and has its own distribution network in 23 countries and they have employed approximately 4,000 people.Job descriptionResponsibilities:

• Contributes to the development of local strategies consistently with global brand guidelines, ensuring full alignment with category head
• Lead & contribute to yearly joint business planning from brand to achieve set objectives on the brand
• Extend the regions within India into a robust market brand plan, collaborating with your local Customer Marketing & Advocacy to deliver maximum impact in-market and deliver annual Brand financial and commercial targets (revenue, profitability, share, equity)
• Manage A&P budget for the brand/brands of Whisky
• Lead the in-market delivery of all consumer-facing brand activities and partner with Customer Marketing on all trade-facing activities with executional excellence
• Lead localization of brand communications plan, including local planning & buying of media with agency partner
• Measure and evaluate the performance of all Brand activities in your market to optimise A&P spends
• Ensure that all brand assets developed in the market adhere to Global Brand guidelines and local social responsibility policies and regulations

• At least 6 years of marketing experience in a brand driven multinational
• Solid experience within the India market is a must
• Brand management experience preferably with FMCG / luxury background. Drinks and Lifestyle Category experience is an advantage

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