Job Description

Brand Leader/Senior Brand Leader- Rare Disease

About us

At AstraZeneca we are guided in our work by a strong set of values, and we\xe2\x80\x99re resetting expectations of what a biopharmaceutical company can be. By truly following the science, we pioneer new methods, new thinking and bring unexpected teams together. From scientists to sales, lab techs to legal, we\xe2\x80\x99re on a mission to turn ideas into life changing medicines that transform lives. We need great people who share our passion for science and have the drive and determination to meet the unmet needs of patients around the world. If you\xe2\x80\x99re swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you\xe2\x80\x99re our kind of person.



You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships preferably in super speciality segment for AZ India. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst leading practitioners in different segments of the category /related market. The position of Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for you to focus on.

Key Duties and Accountabilities

Building Brands / Therapy

Achieve Market Share objective, bottom-line targets, top line & profitability

Facilitate development and execution of KOSELUGO promotional plan and programs and ensure their consistency with brand strategy and work towards future RD portfolio

Study and interpret market conditions and forecast sales and market share.

Continually provide customer feedback and macro view of the market through designated meets to achieve company\xe2\x80\x99s Long, Medium- and Short-term marketing plans

Assists in designing, implementing and evaluating HCP marketing activities for KOSELUGO including personal promotion (Sales) and channel solutions (Digital, Social Media, Print)

Completion of product strategic and tactical Plans, and Monitors the implementation

Reviews market assumptions and plans.

Ensures market model are in line with global templates / standard Brand Plan template

Validates sales and market share developments for products.

Monitors sales and product supply, ensures forecasts are adjusted as necessary.

Tracks implementation plan with senior sales management to ensure achievement of targets.

Relationship building with key external stakeholders, and builds AZ networking

Works to identify the key stakeholders and KOLs in the therapeutic area

Establishes regular contact with key stakeholders, especially KOLs

Work to identify patient advocacy groups and build a collaborative plans to improve patient outcomes

Maintain and improve systems and processes

Tracks monthly performance vs budget, and analyse reasons for gaps.

Completes and submits monthly summary of performance, including activities and A&P against the plan.

Streamlines reporting system and re-evaluate the necessity of reports as required.

Ensures completion of expense reports by team.

Development of an effective team, and ensure cross-functionality

Facilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).

Ensures regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.

Ensures best practice examples and learning are shared with the team and colleagues.

Maintains good interpersonal relationships.

Manages and resolves conflict issues within the team and cross-functionally.

Takes responsibility for own personal development.

Adherence to AZ and industry code of conducts, ethics, and code of marketing practice

Ensures compliance from all staff to guidelines, codes, policies and procedures.

Ensures compliance with AZ code of conduct.

Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).

Discloses potential breach of codes or conducts.

Strong Alignment to sales functions.

Strong Alignment to sales functions.

Collaboration with Sales team for effective and result oriented execution

Essential Requirements

University graduate, ideally MBA from reputable institute.

3 years+ commercial experience in Rare disease is must, including 2 years of experience in marketing

Proficient in oral and written communication (English).

Demonstrate AZ Values Consistently

Excellent Communication Skills

Good Planning and Organisational Skills

Excellent Scientific knowledge

Ability to develop Strategic Partnerships

Preferably having launch experience in oncology segment

Through understanding of institution business and preferably state govt segment

Desirable Requirements

Experience of alliance management in co-marketing / Co- promotion

Prior experience in prelaunch & commercialising (preferably in global brand).

AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy, childcare leave or sabbatical, race or national or ethnic origin, age, religion or belief, gender identity or re-assignment, marital or civil partnership status, protected veteran status (if applicable) or any other characteristic protected by law

Date Posted 28-Jul-2023

Closing Date 30-Aug-2023

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca