Job Description

ABOUT ASTRAZENECAAstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the worlds most serious diseases. But were more than one of the worlds leading pharmaceutical companies.An entrepreneurial spirit that keeps us ahead of the rest - we apply creativity to every task we do, taking smart risks to turn our ideas into reality. Always at full speed, we thrive in our fast-paced and dynamic environment.The incumbent will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships. The position holder is also responsible for providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market. The position of Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.Building Brands / Therapy

• Achieve Market Share objective, bottom-line targets, top line & profitability
• Analyse market conditions and forecast sales and market share.
• Continually provide customer feedback and macro view of the market through designated meets to achieve companys Long, Medium and Short term marketing plans
• Completion of product strategic and tactical Plans, and Monitors the implementation
• Reviews market assumptions and plans.
• Ensures market model are in line with global templates / standard Brand Plan template
• Validates sales and market share developments for products.
• Monitors sales and product supply, ensures forecasts are adjusted as necessary.
• Tracks implementation plan with senior sales management to ensure achievement of targets.
• Relationship building with key external stakeholders, and builds AZ networking
• Works to identify the key stakeholders and KOLs in the therapeutic area
• Establishes regular contact with key stakeholders, especially KOLs.
• Maintain and improve systems and processes
• Tracks monthly performance vs budget, and analyze reasons for gaps.
• Completes and submits monthly summary of performance, including activities and A&P against the plan.
• Streamlines reporting system and re- evaluate the necessity of reports as required.
• Ensures completion of expense reports by team.
• Development of an effective team, and ensure cross-functionality
• Facilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
• Ensures regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.
• Ensures best practice examples and learning are shared with the team and colleagues.
• Maintains good interpersonal relationships.
• Manages and resolves conflict issues within the team and cross-functionally.
• Takes responsibility for own personal development.
• Adherence to AZ and industry code of conducts, ethics and code of marketing practice
• Ensures compliance from all staff to guidelines, codes, policies and procedures.
• Ensures compliance with AZ code of conduct.
• Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).
• Discloses potential breach of codes or conducts.

Education, Qualifications, Skills and Experience Essential

• University graduate, ideally MBA from reputable institute.
• 2+ years core marketing experience in brand/marketing is must.
• Proficient in oral and written communication (English).

Desirable

• Experience of alliance management in co- marketing / Co- promotion
• Prior experience in prelaunch & commercializing (preferably in global brand).

Why AstraZeneca?At AstraZeneca were dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. Theres no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. Were on an exciting journey to pioneer the future of healthcare.Where can I find out more?Our Social Media, Follow AstraZeneca on LinkedInFollow AstraZeneca on FacebookFollow AstraZeneca on InstagramDate Posted 10-Sept-2024Closing Date 16-Sept-2024AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca