Brand Leader

Year    Bangalore, Karnataka, India

Job Description


About UsIf youre inspired by the possibilities of science to make a difference and ready to discover what you can do - join us.At AstraZeneca we are guided in our work by a strong set of values, and were resetting expectations of what a bio-pharmaceutical company can be. By truly following the science, we pioneer new methods, new thinking and bring unexpected teams together. From scientists to sales, lab techs to legal, were on a mission to turn ideas into life-changing medicines that transform lives. We need great people who share our passion for science and have the drive and determination to meet the unmet needs of patients around the world. If youre swift to action, confident to lead, willing to collaborate, and curious about what science can do, then youre our kind of person.You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships. Providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market. The position of Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.Main Duties and Responsibilities

  • Analyse market conditions and forecast sales and market share.
  • Continually provide customer feedback and macro view of the market through designated meets to achieve companys Long, Medium and Short term marketing plans
  • Review market assumptions and plans.
  • Validate sales and market share developments for products.
  • Track implementation plan with senior sales management to ensure achievement of targets.
  • Work to identify and establish the key stakeholders and KOLs in the therapeutic area
  • Facilitate cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
  • Ensure regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.
  • Ensures best practice examples and learning are shared with the team and colleagues.
  • Maintain good interpersonal relationships.
  • Ensure compliance from all staff to guidelines, codes, policies and procedures.
Essential Requirements
  • University graduate, ideally MBA from reputable institute.
  • 4 to 6 years commercial experience in brand/marketing is must.
  • Proficient in oral and written communication (English).
  • Prior experience in prelaunch & commercialising (preferably in global brand).
  • Good Planning and Organisational Skills
  • Excellent Scientific knowledge
  • Ability to develop Strategic Partnerships
Why AstraZeneca?At AstraZeneca were dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. Theres no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. Were on an exciting journey to pioneer the future of healthcare.You can find alternative messaging to use in the Global Talent Attraction Story messaging section of the Global Playbook on the - try to use other examples in order to make it different for candidates!So, whats next?
  • Are you already imagining yourself joining our team? Good, because we cant wait to hear from you.
  • Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope its yours.
  • If youre curious to know more then please reach out to (contact person) We welcome with your application, no later than (Month) (XX)
Where can I find out more?Our Social Media, Follow AstraZeneca on LinkedInFollow AstraZeneca on FacebookFollow AstraZeneca on InstagramIf you have site, country or departmental social media then feel free to switch any of the above links.Date Posted 19-Jul-2024Closing Date 18-Aug-2024AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca

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Job Detail

  • Job Id
    JD3371947
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Bangalore, Karnataka, India
  • Education
    Not mentioned
  • Experience
    Year