ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world\xe2\x80\x99s most serious diseases. But we\xe2\x80\x99re more than one of the world\xe2\x80\x99s leading pharmaceutical companies.
An entrepreneurial spirit that keeps us ahead of the rest \xe2\x80\x93 we apply creativity to every task we do, taking smart risks to turn our ideas into reality. Always at full speed, we thrive in our fast-paced and dynamic environment.
You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships. Providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation. The above should be sustainable, process driven and aligned to the regional/ global strategies. At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market. The position of Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams. Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.
Main Duties and Responsibilities
Analyze market conditions and forecast sales and market share.
Continually provide customer feedback and macro view of the market through designated meets to achieve company\xe2\x80\x99s Long, Medium and Short term marketing plans
Review market assumptions and plans.
Validate sales and market share developments for products.
Track implementation plan with senior sales management to ensure achievement of targets.
Work to identify and establish the key stakeholders and KOLs in the therapeutic area
Facilitate cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
Ensure regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.
Ensures best practice examples and learning are shared with the team and colleagues.
Maintain good interpersonal relationships.
Ensure compliance from all staff to guidelines, codes, policies and procedures.
Essential Requirements
University graduate, ideally MBA from reputable institute.
4 to 6 years\xe2\x80\x99 commercial experience in brand/marketing is must.
Proficient in oral and written communication (English).
Experience of alliance management in co- marketing / Co- promotion
Prior experience in prelaunch & commercializing (preferably in global brand).
Good Planning and Organizational Skills
Excellent Scientific knowledge
Ability to develop Strategic Partnerships
Why AstraZeneca?
At AstraZeneca we\xe2\x80\x99re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There\xe2\x80\x99s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We\xe2\x80\x99re on an exciting journey to pioneer the future of healthcare.
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn
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Date Posted 09-Feb-2024
Closing Date 28-Feb-2024
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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