Job Description

:



- Craft and maintain a clear and compelling brand messaging framework that reflects our company's values, mission, and unique selling propositions.

- Develop and execute cohesive and persuasive brand voice strategies across various communication channels.

- Collaborate with cross-functional teams to define content strategies for websites, social media, email campaigns, and advertising materials.

- Ensure all content aligns with the brand's voice and persona.

- Write and edit high-quality content for print, web, advertising, and marketing materials, including ad copy, landing pages, and marketing campaigns.

- Produce SEO-friendly content optimized for conversion, including high-quality product descriptions and supporting content.

- Stay updated on industry trends, competitor strategies, and consumer behavior to inform and adapt the brand's messaging and strategy.

- Ensure consistency of messaging across all mediums.

- Drive a team of creative professionals across design, copywriting, and SEO disciplines.



Qualifications:



- Bachelor's or Diploma degree in marketing, communications, journalism, or a related field.

- Knowledge of SEO best practices and their integration into content strategy.

- Exceptional writing and editing skills, with a portfolio showcasing a range of written content.

- Strong understanding of branding principles and their application to copywriting.

- Proficiency in using content management systems (CMS) and marketing tools.

- Analytical mindset with the ability to measure and interpret the impact of content on brand performance.

- 2+ years of experience in a similar role.