Job Description

Brand Management role will play a crucial role in managing and enhancing the brand\'s visibility and reputation at the top of the marketing funnel. This role involves developing and executing strategic branding and marketing initiatives, and working closely with creative and media agencies to ensure the brand\'s messaging is consistent and impactful.Experience - 9 Years+CTC - 25 LPALocation - ChennaiWorking days - 5.5 Days (2nd Saturday Off)Key Responsibilities:1. Strategic Branding Initiatives:\xef\x82\xb7 Develop and implement brand strategies to increase brand awareness and drive top-of-the-funnel engagement.\xef\x82\xb7 Conduct market research to understand consumer behaviour, trends, and competitive landscape.2. Marketing Campaigns:\xef\x82\xb7 Plan and execute high-impact marketing campaigns and events that align with brand objectives and resonate with target audiences.\xef\x82\xb7 Collaborate with internal teams to ensure alignment on campaign goals, timelines, and deliverables.3. Agency Management:\xef\x82\xb7 Serve as the primary point of contact for creative and media agencies.\xef\x82\xb7 Oversee the development of creative assets, ensuring they are on-brand and meet campaign objectives.\xef\x82\xb7 Manage media planning and buying to maximize reach and ROI.4. Brand Consistency:\xef\x82\xb7 Ensure all marketing materials and communications are consistent with the brand\'s voice, tone, and visual identity.\xef\x82\xb7 Maintain brand guidelines and provide training to internal teams and external partners.5. Performance Analysis:\xef\x82\xb7 Track and analyze the performance of branding and marketing initiatives using key metrics and KPIs.\xef\x82\xb7 Provide regular reports and insights to senior management, making data-driven recommendations for future strategies.6. Cross-Functional Collaboration:\xef\x82\xb7 Work closely with product, sales, and customer service teams to ensure a cohesive brand experience across all touch points.\xef\x82\xb7 Coordinate with PR and communications teams to amplify brand messaging and manage reputation.Qualifications:\xef\x82\xb7 Bachelor\'s degree in Marketing, Business Administration, or a related field; MBA preferred.\xef\x82\xb7 12+ years of experience in brand management, marketing, or a related role, with at least 3 years in a leadership position.\xef\x82\xb7 Proven track record of developing and executing successful branding and marketing campaigns.\xef\x82\xb7 Strong understanding of digital marketing, social media, and traditional advertising.\xef\x82\xb7 Excellent communication, leadership, and project management skills.\xef\x82\xb7 Ability to think creatively and strategically.\xef\x82\xb7 Experience working with creative and media agencies is a must.

Antal International