Job Description

. Understand the potential consumer base and plan & conduct activations at different levels through various channels by coordinating with internal and external stakeholders . Develop a brand activation calendar and track the company\'s BTL marketing goals . Coordinate with the Category and Sales to assure that BTL Strategies are followed with marketing goals and sales revenue targets . Lead Brand communication for BTL activations for various products aligned with corporate Brand strategy . Manage BTL marketing actions to assure a suitable approach is in place to reach both brand and customer expectations . Create & execute BTL marketing strategies for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall and brand consideration . Collaborate with malls, local stores, retail outlets, societies to conduct events and drive walk ins to our stores . Identify & ensure BTL activities (In store Branding / Store sign boards / In store Promotions etc) are done according to guidelines Job Requirement . Bachelor\'s Degree in Marketing, Advertising, Communications, Business Administration, or another relevant field . 7-8 years of brand activation or marketing experience . Strong internal and external communication skills . Great understanding of marketing metrics and marketing performance reporting . Thorough understanding of omni-channel brand marketing practices . Working knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)

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