Designation: Branch Manager
Updated: June 20, 2024
Location: Andhra Pradesh, India
Organization: Financial Services


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Job Purpose

Achieving the Sales Targets, maintaining & Increasing Market Share through incremental Sales & new market development and ensuring highest level of Service standards channel partners & their customers at the branch level

Job Context & Major Challenges

Job Context -

As a Branch Head, major role would be to drive sales at micro level, achieve sales target through Market penetration and increase service standards, thereby increasing Visibility and goodwill among channel partners and distributors to ensure Branch profitability. Also to identify and empanel untapped Channel partners and increase business output through meeting adequate training needs.

Key challenges
1. Retaining mind share of TOP business partners in the competitive environment.
2. Service issues due to poor infrastructure in upcountry markets. (Eg: Lack of awareness of Internet/ E-Mail, Access issues through couriers)
3. Ensuring sales against competitive products like insurance which have Generate Greater Revenue.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)

KRA1
Achieving sales targets and increasing market share of branch vis a vis industry.
1.Maximising business in allotted territory through distribution channel (IFAs, Banks, PSU and NDs)
2.Empanling and activation of untapped and potential Channel Partners

KRA2
Managing and maximizing business from Client Relationships through prompt service
Developing and maintaining relationship with retail clients, providing information and ensuring high volume of business from clients in assigned territory

KRA3
Identification & Engaging of new Distribution channel partners.
1.Developing new distributor relationships at branch
2.Activation of such distributor relationships by providing timely and relevant info on schemes and the industry etc.

KRA4
Monitoring Compliance to enable high alignment with systems and practices
1.Ensuring that all regulations and statutory compliances are complied with
2. Assist channel partners to adhere to compliances.

KRA5
Overseeing Branch administration and monitoring branch issues to ensure a smooth delivery of service to clients
Facilitate smooth operations of the branch including branch imprest, administration, operations and client servicing standards

KRA6
Providing relevant reports to management for assigned territory.
Furnishing relevant sales reports of the branch to Cluster & Zonal Head

KRA7
Managing and monitoring team members for better productivity
1. Facilitating regular training, guidance and development of team members
2. Ensuring AMFI Certification of team members
3. Monitoring performance of RMs on monthly basis and take corrective measures if achievement deviates from the required achievements.

Qualifications:

Other Degree
Minimum Experience Level:
5-9 Years

Report to:
Deputy Manager