Job Description

Content Marketing Specialist - Bootstart CoworkingAbout Bootstart :Bootstart is a leading provider of coworking spaces, empowering individuals and businesses to thrive with a vibrant community, flexible workspace solutions, and exceptional service. With our headquarters in Pune, we\'re on a mission to create inspiring work environments that foster innovation and collaboration.The Opportunity :We\'re seeking a creative and energetic Content Marketing Specialist to join our growing team. You\'ll be responsible for developing and executing a comprehensive content strategy that engages our target audience, builds brand awareness, and drives member acquisition. This dynamic role allows you to showcase your writing, storytelling, and social media expertise, all while contributing to the growth of a thriving coworking space community.Responsibilities :- Develop and implement a content marketing strategy that aligns with Bootstart\'s overall marketing goals.- Create high-quality, engaging content across various formats, including blog posts, articles, social media content (posts, reels, shorts), website copy, email marketing campaigns, and event descriptions.- Conduct client interviews and write compelling content showcasing member stories and Bootstart events.- Manage and maintain Bootstart\'s social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn) to drive engagement and brand awareness.- Leverage Zoho Social to schedule and publish social media content.- Utilize Zoho Marketing Automation to create and manage email marketing campaigns.- Design eye-catching graphics and presentations using Canva.- Edit basic videos to enhance content creation.- Stay updated on the latest content marketing trends and best practices.- Analyze content performance metrics and adjust strategies based on data insights (ref:updazz.com)

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