Job Description

Job Title: Social Media and Marketing Specialist(Book Coordinator)

Company: Jhandewala Foods Ltd.

Job Summary: As a Social Media and Marketing Specialist at Jhandewala Foods Ltd., you will be responsible for promoting the MD\'s book "The Passionate Life" across various social media platforms to increase its global sales. Your role involves creating engaging and customized content, managing PR communications, organizing promotional events like webinars and interviews, conducting email marketing campaigns, and expanding the book\'s reach internationally.

Key Responsibilities:

1. Social Media Management:

Develop and execute social media strategies across platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.) to enhance book sales and promote Mr. Raakesh B Kulwal\'s authorship.

Create compelling content using design tools like Canva, including posts, stories, reels, and videos featuring Mr. Kulwal.

Manage and schedule regular postings to maintain a consistent online presence.

2. PR Coordination:

Liaise with PR agencies, communicating campaign objectives, and ensuring strategies align with allocated budgets.

Foster relationships with external entities, such as eCells, to organize webinars, interviews, and collaborative events involving Mr. Kulwal.

3. Email Marketing:

Plan and execute targeted email marketing campaigns using provided contact lists to promote "The Passionate Life" globally.

4. International Outreach:

Explore opportunities to expand the book\'s reach into international markets, strategizing and implementing approaches to garner responses from diverse countries.

5. Content Writing:

Create engaging and informative captions for social media posts and reels.

Draft articles, opinions, and long-form content suitable for Mr. Kulwal\'s LinkedIn profile and other platforms.

Qualifications and Skills:

Bachelors degree in Marketing, Communications, or related field.

Proven experience in social media management, content creation, and digital marketing.

Proficiency in design tools like Canva and video editing software.

Strong communication and interpersonal skills for effective PR coordination. Ability to write compelling content suitable for various platforms.

Experience in international marketing or outreach is a plus.

Organizational skills and ability to manage multiple tasks effectively.

Application Process: Please submit your resume along with a cover letter highlighting your relevant experience and outlining your approach to promoting "The Passionate Life" in a global market.

Please mail your CV to :- hr.jfpl@gmail.com

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