Job Description

Marketing Associate Job Responsibilities:Amazon Growth :- Minimum 2 years of hands-on experience executing and scaling Amazon Ads campaigns, demonstrating a deep understanding of Amazon\'s advertising platform.- Utilize strong analytical skills to interpret campaign data, identify trends, and make data-driven decisions to optimize performance and achieve business objectives.- Develop and implement innovative strategies to enhance sales performance and increase market competitiveness on Amazon.- Take ownership of all operational aspects of our Amazon business, including inventory management (FBA), pricing strategies, and promotional activities, to maximize sales and profitability.- Manage and optimize advertising spend, oversee the lifecycle of ASINs, and monitor the P&L of Amazon operations to meet financial targets.- Continuously assess market demand and execute processes to introduce new ASINs or products effectively, ensuring a diverse and competitive product portfolio.- Regularly analyse key performance metrics such as BSR, customer reviews, ratings, revenue, and inventory levels to identify opportunities for improvement and address any issues proactively.Retention Marketing :- Execute and manage retention marketing channels to drive revenue growth through various channels such as WhatsApp, SMS, email, push notifications, referral / loyalty programs, and affiliates.- Ideate & Execute strategies for the entire retention marketing funnel.- Plan and execute event-specific campaigns to enhance customer retention.- Analyse the customer experience and decision-making process at each stage of the customer journey.- Analyse competitive, customer, and industry trends to develop innovative approaches for market launches.- Define strategies and manage the communications charter through CRM channels to drive user journeys across different life cycles.- Manage the end-to-end user lifecycle through various engagement and retention strategies to reduce funnel drop-offs.- Establish and implement best practices for cohort creation, database marketing, measurement, evaluation, data capture, maintenance, and customer/prospect list selection.- Must have a decent understanding of retention marketing tools like Webengage, Klaviyo, CleverTap, Engati etc.Skills :- A Team Player with a pro-active and a "go-getter" attitude- Coming up with pragmatic solutions with respect to the task at hand- Demonstrable leadership skills- Strong proficiency in data analysis tools and platforms, with the ability to derive actionable insights from complex datasets.- Excellent strategic thinking and problem-solving skills, with a track record of driving tangible business results.- Command over MS Office applications (such as Excel, Word, and PowerPoint) - Excellent Verbal and Written English communication skills- An eye for detail is a must- Proactive at problem solving (ref:updazz.com)

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