Job Description

Job Title - Marketing ManagerYears of Experience - 7-8 YEARSLocation - Sector 16, NoidaCompany Overview :BizGurukul is an e-learning platform that provides Skill Development Courses related to Entrepreneurship, Career & Business Development, and also provides training to earn with the help of social media through its website www.bizgurukul.com. With the focus on providing e-learning courses to its customers, We also provide them an opportunity to become an affiliate with BizGurukul and earn commission on the promotion of courses available on its platform.Profile Overview :Marketing managers often plan and oversee many different activities including go-to-market launches, advertising, email campaigns, events, and social media. You will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.Qualifications and Requirements :1. Bachelor\'s degree in marketing, business administration, or a related field (Master\'s degree preferred).2. Proven experience in marketing management, with a track record of successful campaign execution and results.3. Strong leadership and interpersonal skills, with the ability to motivate and inspire cross-functional teams.4. Excellent communication skills, both written and verbal, with a keen eye for detail.5. Analytical mindset with proficiency in data analysis and reporting tools.6. Familiarity with marketing automation platforms, CRM systems, and digital marketing tools.7. Creative thinking and problem-solving abilities, with a passion for innovation and driving business growth.Roles & Responsibilities :1. Develop and Execute Marketing Strategies :- Lead the development of comprehensive marketing strategies that align with the company\'s goals and objectives.- Create and oversee the execution of marketing plans, including digital marketing, advertising, and content marketing.2. Brand Management :- Oversee brand development and maintenance to ensure consistency across all marketing channels.- Manage brand guidelines and ensure they are adhered to in all marketing materials.3. Digital Marketing :- Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.- Monitor and analyze the performance of digital marketing initiatives and adjust strategies as needed.4. Content Creation :- Collaborate with the content team to develop engaging and relevant content for various marketing channels, including blogs, social media, and email.5. Market Research and Analysis :- Conduct market research to identify trends, competitive landscape, and customer preferences.- Analyze marketing metrics and KPIs to evaluate the effectiveness of campaigns and make data-driven decisions.6. Budget Management :- Manage the marketing budget effectively, allocating resources to maximize ROI.7. Cross-functional Collaboration :- Work closely with sales, product development, and other departments to ensure alignment and collaboration on marketing initiatives. (ref:updazz.com)

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