Responsibilities: - Participate in forming effective paid search strategies - Launch and optimize various PPC campaigns - Oversee accounts on search platforms (e.g. Google AdWords, Bing) - Beinvolved in keyword selection and audience targeting - Monitor budget and adjust bids to gain better ROI - Track KPIs to assess performance and pinpoint issues - Produce reports for management (e.g. dashboards) - Write attractive and concise copy for adverts - Suggest and develop new campaigns across multiple channels - Maintain partnerships with PPC ad platforms and vendors - Find ways to reduce risk of click fraud - Keep abreast of PPC and SEM trends (ref:updazz.com)
updazz .com
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