Job Description

Responsibilities :- Conduct thorough research and analysis to identify a range of products suitable for review and recommendation.- Write comprehensive and engaging product reviews, highlighting the features, benefits, and potential drawbacks of each product.- Clearly articulate the value proposition of the products and explain how they meet the needs and preferences of the target audience.- Collaborate with editors to develop content ideas, refine review criteria, and ensure alignment with the publication\'s guidelines.- Conduct simple keyword research and use SEO guidelines to increase web traffic.- Conduct hands-on testing of products to gather first-hand experiences and insights.- Gather and analyse user reviews, customer feedback, and industry opinions to provide a well-rounded perspective on the products.- Collaborate with the multimedia team to create accompanying visuals, such as product images or videos, to enhance the review content.- Stay updated on industry trends, product developments, and emerging technologies relevant to the reviewed products.- Promote content on social media and other platforms.Requirements : - Candidates must possess at least a Bachelor\'s Degree in Advertising/Media, Humanities/Liberal Arts, Linguistics/Languages, Mass Communications, Marketing or equivalent.- Required skill(s) : content writing, content editing, content planning, content strategy, marketing communications.- Minimum 2- 8 years of professional experience in writing, video anchoring, or both, showcasing the ability to communicate product features clearly, concisely, and objectively.- In-depth knowledge of various product categories, including familiarity with established and emerging brands.- Ability to work effectively both independently and collaboratively within a team.- Strong analytical skills to assess the strengths and weaknesses of different products based on user feedback and industry standards.- Experience conducting hands-on product testing and evaluation.- Familiarity with search engine optimization (SEO) principles to optimize review content for higher visibility.- Knowledge about content commerce and affiliate marketing is a must. - Understanding of digital media platforms and trends, including social media and video content.- Passion for staying up-to-date with the latest consumer products and industry advancements.- Strong experience in original research and reporting, particularly in hands-on testing for features and how-to guides. Excellent writing skills adaptable to diverse industries and audiences. Collaboration with multimedia teams for visual content integrations and implementing SEO best practices. (ref:updazz.com)

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