Below The Line Branding Lead For Kolkata
Year Kolkata, West Bengal, India
Job Description
To provide result-oriented branding and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, & strategic vision, & to build an ecosystem that attracts, develops, & retains outstanding people.ROLETo implement in-store marketing activity, increase brand visibility, handling the team, Market Intelligence, CRM handling etc to increase brand awareness and sales throughput.RESPONSIBILITY
- Planning and executing all BTL activities - Events (influencer/dealer meets, roadshows, exhibitions, conferences, seminars), Promotions (pamphlets, handbills, brochures) and brand/service placement, Inshop branding (NLB, GSB, In-shop), Awareness drive - Wall wrap/painting, OOH etc.
- Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
- Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.
- Travel - at least 20 days in a month in the assigned areas.
- Energetic, versatile and a creative problem-solver.
- Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail.
- Effective communications, presentation.
- Strategic Thinker and Planner - need to maintain Activity calendar for all states.
- Good Negotiator - need to get the best rates for execution.
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Job Detail
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Job IdJD3458997
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKolkata, West Bengal, India
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EducationNot mentioned
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ExperienceYear