Job Description

Responsibilities :- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Track, report, and analyze website analytics and PPC initiatives and campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization- Research and analyze competitor advertising links- Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.- Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.- Manage and retain keyword list updates.- Coordinating and managing marketing campaigns on Google Ads and Facebook Marketing campaigns- Accelerate PPC Marketing using analytical and creative skills- Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns- Good analytical skills to gain high-quality score & improve PPC Campaigns- Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager- Determine ROI on search marketing efforts- Managing Google-Banner Ads, Paid Search Campaigns, setting up and optimizing Paid Search/PPC campaigns- Tracking of funds in the account and maintain conversionsRequirements :- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.- Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g, Omniture/Google Analytics, Tag Manager)- Experience with bid management tools (e.g., Wordstream, Search Ignite and AdRoll)- Experience with A/B and multivariate experiments.- Basic Working knowledge of HTML, CSS, and JavaScript development and constraints- Up to date with the latest trends and best practices in SEO and SEM- Google and Facebook Ads Specialist- Candidates with bachelor's degree in B.Tech, M.C.A,B.C.AJob Types: Full-time (ref:updazz.com)

updazz .com