Job Description

•

Key Responsibilities:

• Referral Program Development & Execution:
• Design and implement referral marketing programs that encourage current patients to refer friends, family, and others in their network to our health care services.
• Work with cross-functional teams (marketing, patient services, outreach, and digital marketing) to develop targeted campaigns aimed at acquiring new patients through referrals.
• Establish program goals and KPIs, such as referral volume, conversion rates, and patient retention, and track performance regularly to ensure the program's success.

Patient Engagement & Retention:

• Foster strong relationships with existing patients, ensuring that they feel valued and are incentivized to refer others to the healthcare services we provide.
• Implement customer loyalty initiatives to enhance the overall patient experience and encourage repeat referrals.
• Personalize communication to patients to make referral requests timely, relevant, and beneficial.

Campaign Management & Execution:

• Coordinate the rollout of referral campaigns across multiple channels, including email, social media, and in-clinic promotion.
• Ensure referral programs are well-integrated within our existing patient communication strategy.
• Manage day-to-day tasks related to campaign execution, from overseeing content creation to ensuring referral processes run smoothly.

Performance Monitoring & Reporting:

• Regularly track and report on referral program performance, identifying key metrics such as referral growth, patient acquisition, and ROI.
• Conduct A/B testing of messaging, incentives, and referral program elements to refine strategies and maximize success.

Patient Advocacy & Community Outreach:

• Identify and nurture key patient advocates (highly engaged patients) who are likely to refer others and help them spread the word.
• Work with the community outreach team to organize events, webinars, or campaigns that encourage word-of-mouth referrals from local communities and networks.
• Build relationships with local healthcare influencers or organizations to increase referral reach.

Collaboration & Cross-functional Support:

• Collaborate with the digital marketing team to ensure the referral program is well-represented on digital platforms (website, social media, emails).
• Work with the patient services team to ensure smooth referral processes, including tracking referred patients and managing rewards or incentives.
• Ensure that referral marketing campaigns are aligned with broader marketing and business objectives.

Feedback and Program Improvement:

• Collect patient feedback regarding their referral experience and use this data to improve the referral process.
• Continuously assess the competitiveness and effectiveness of our referral programs compared to other healthcare providers.
• Stay up-to-date on the latest trends and best practices in B2C referral marketing, particularly in the health care sector.

Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person

Application Deadline: 31/12/2024
Expected Start Date: 01/01/2025