B2c Manager, American Eagle

Year    Karnataka, India

Job Description


:Base Location: BangaloreMinimum Qualification: MBAPreferred Experience: 4 to 7 Years of relevant experience in sourcingPreferred Industry: Retail, Textile & ApparelKey Result AreasTop-Line Growth (Revenue)

  • Own brand website / app business & enhance customer experience on B2C segment - lead marketing activations across all social and digital platforms for the same.
  • Create and execute brand building opportunities with partners; manage brand stores on each partner portal.
CRM
  • Drive CRM /visibility / coupon driven activations across B2C and B2B partners to maximize secondary sales.
Performance Marketing/SEO
  • Drive Performance Marketing and SEO for website with agency by achieving best ROAS across campaigns activations and impression drive for all major platforms - Myntra/Amazon/FK
Relationship Management with partners
  • Increase partnerships with MP only partners (Ajio / Tata Cliq / Nykaa/Myntra/Amazon/FK) to achieve higher sales
Building of super-app and the new functionalities
  • With the launch of new app, a lot of new features will get rolled-out. These are critical for the smooth functioning of the new app/website.
Marketing - Driving traffic to the website.
  • For smoother functioning the same person should handle all mediums of bringing traffic
Cataloguing/Content
  • To make the data rich cataloguing and content which makes SEO healthy and consumer experience exciting, A+ cataloguing is critical drive / coordinating with agency to achieve best CAT - A/B/C Catalogue

Aditya Birla Group

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Job Detail

  • Job Id
    JD3354482
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Karnataka, India
  • Education
    Not mentioned
  • Experience
    Year