Job Description

B2B Marketing Specialist

Key Responsibilities

Work towards content creation, brand building, internal/external branding, lead generation, and many more in order to help the company in meeting its growth objectives.

Focusing on acquiring and retaining new customers online, through email campaigns, social media, channel marketing, analytics, PPC, and SEO.

Build strategies for targeting specific markets and consumer demographics.

Contribute towards the development of a sustainable lead generation system.

Identify and target relevant businesses to drive B2B sales and partnerships.

Build an extended team and implement an account plan to deliver maximum revenue potential.

Perform industry and competitive analysis to inform the sales process and help in positioning and creating messages

consistent with the goals of the Growth and Strategy department.

Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials--coordinating and socializing with content, creativity, sales, and the broader organization.

Develop and execute B2B marketing plans for international (targeted) markets that may include PPC, email campaigns, webinars, and website updates.

Evaluate market research outcomes for improved advertising strategy.

Perform ongoing tracking and reporting on B2B marketing initiatives, and work on Cyntexa's listing on various Business listings portals.

Create and manage Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate more qualified leads.

Helping to drive leads and online traffic with web-based activities and programs.

Create and publish content as part of a bigger digital marketing strategy, hence organizing different market campaigns to attract the target audience.

Assessing the results of marketing campaigns regularly.

Engage in open and collaborative communication with our Sales and specialist teams.

Have a thorough understanding of a company's services and products and how they can solve the unique problems of each lead.

Key Skills Required

Strong communication skills and ability to build relationships.

B2B Marketing

Marketing Campaigns

Market Research

Knowledge of Salesforce (or any other Saas-based company) can be a plus.

Expertise in Demand Generation and Lead Conversion

Hands-on experience in PPC and Paid Campaigns

Content Creation

Self-starting and competent to work without continual supervision.

Passionate about building connections and networking.

A curious learner with a growth mindset.

Organizational and time-management skills

An enthusiastic problem solver

Job Type: Full-time

Pay: ?11,118.24 - ?40,000.00 per month

Benefits:

• Health insurance

Schedule:

• Day shift

Experience:

• total work B2B: 3 years (Preferred)
• Digital marketing: 1 year (Preferred)
• SEO tools: 1 year (Preferred)
• Social media marketing: 1 year (Preferred)

Work Location: In person