Job Description

B2B Digital Marketing LeadRoles and Responsibilities:

• Create and implement an Inbound and outbound Lead Generation strategy to drive awareness, traffic, leads, and conversions.
• Implement Digitial Marketing Activities Email Marketing, Article Marketing, Video Marketing, SEO, & Pay per Click, Social Media Marketing, Influencer Marketing, Community Discussion.
• Develop and execute comprehensive SEO strategies to improve website visibility, drive organic traffic, and increase conversions.
• This person will manage marketing efforts for brand position and awareness
• They will manage lead generation, website development /management and content curation/creation, and sales collateral
• Conduct keyword research, on-page optimization, link building, and technical SEO audits to optimize website structure for search engines.
• Analyze Google Analytics data to identify trends, track key metrics, and adjust SEO strategies accordingly.
• Collaborate with cross-functional teams (B2B) to develop targeted digital marketing campaigns that align with business objectives.
• Stay up-to-date with industry best practices in SEO and implement changes as needed to maintain competitive advantage.

Responsibilities

• Conduct keyword research to identify high-impact keywords and phrases.
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, email, display).
• Assist the team in developing the overall digital marketing strategy.
• Maintain the companys owned media, including websites and social media pages.
• Manage the creation of relevant and engaging digital content (graphic, video, and written) for publishing on various digital platforms.
• Execute Email Marketing, Google Ads and social media marketing campaigns to generate quality leads.
• Research market trends, target audiences, competitors, and the end-to-end consumer journey to drive engagement and conversions.
• Analyze digital marketing analytics reports and share insights with the team to optimize campaigns.
• Work closely with sales, product, customer support, and other departments.
• Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team.

Qualifications

• Marketing and Communication skills
• Social Media Marketing skills
• Web Content Writing skills
• Web Analytics skills
• Experience in digital marketing and advertising
• Strong analytical and problem-solving skills
• Excellent verbal and written communication skills
• Bachelor\'s degree in Marketing, Communications, or a relevant field
• Experience in the SERVICE industry is a plus

Location: HyderabadExperience: 3-5 YearsPay Rate/Salary: 35k/MonthDegree: Any GraduationNotice Period: 15 DaysWork Mode: OfficeEmployment Type: Full Time

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