Job Description

B2B Copywriter

Min Experience: 4 years

Location: In office, Pune

Wednesday Solutions is seeking a skilled and self-driven B2B Copywriter to join our dynamic team. This role is ideal for someone who thrives on converting ideas into impactful content that educates, engages, and drives results. You'll work closely with key personnel to capture the essence of what we do and transform it into high-quality marketing assets.

Key Responsibilities

• Content Creation
• Write e-books that showcase expertise and thought leadership in our domain.
• Develop Email Education Courses (EEC) to nurture leads and provide actionable insights.
• Produce a weekly newsletter that informs, educates, and connects with our audience.
• Write social media posts that drive traffic and amplify engagement.
• Write compelling scripts for videos that captivate viewers and drive traffic.
• Workshops and Collaboration
• Conduct workshops with key personnel to extract insights and data.
• Identify the tone of the brand voice to maintain consistency across all content.
• Translate discussions and ideas into polished content artifacts.
• Strategic Execution
• Take ownership of content projects from ideation to delivery, ensuring timely and high-quality outputs.
• Collaborate with cross-functional teams to align content with marketing objectives.
• Continuously refine content strategies to improve engagement and outcomes.

Outcomes Expected

• High-Quality Deliverables :
• Publish e-books .
• Launch Email Education Courses that educate and nurture the audience effectively.
• Distribute an engaging and informative weekly newsletter .
• Develop social media content that drives measurable traffic to key platforms.
• Craft impactful video scripts to boost engagement and brand awareness.
• Effective Collaboration :
• Successfully conduct workshops to gather meaningful insights and align with stakeholders.
• Clearly define and adhere to the brand's tone of voice in all outputs.
• Autonomy and Accountability :
• Work independently, with minimal handholding, and deliver content that meets or exceeds expectations.
• Take ownership of deadlines and quality, demonstrating a strong sense of accountability.

Required Skills and Experience

• Proven Writing Expertise : Demonstrated ability to craft engaging and impactful B2B content across formats.
• Workshop Facilitation : Experience conducting interviews, workshops, or collaborative sessions with stakeholders.
• Self-Driven : Highly motivated, able to manage multiple projects with minimal supervision.
• Strategic Thinking : Ability to align content creation with broader marketing goals.
• Attention to Detail : A meticulous approach to maintaining consistency and quality across all deliverables.
• Digital Savvy : Understanding of content distribution strategies for email, social media, and digital platforms.

Job Types: Full-time, Permanent

Pay: ?1,200,000.00 - ?1,600,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Application Question(s):

• Do you have at least 4 years of experience in B2B content creation?
• Briefly describe your experience in creating e-books, newsletters, email courses, or social media content.
• Have you facilitated workshops or collaborative sessions with stakeholders? If yes, provide an example.
• What tools or platforms do you commonly use for content creation and distribution?
• How would you approach understanding the motivations, challenges, and decision-making process of early-stage VCs?
• What types of content would you prioritize to engage early-stage VCs, and why?
• How would you craft a message that positions our service as indispensable to early-stage VCs?
• Can you give an example of how you've articulated a product or service's value proposition in a way that resonates with a niche audience?
• How would you adjust the tone and style of your writing to appeal to early-stage VCs?
• What social media platforms would you focus on to reach early-stage VCs, and what type of posts would you create to drive engagement and traffic?
• Share an example of a strategy you've used to create content that successfully drove traffic to a website. How would you adapt that strategy for early-stage VCs?
• What KPIs would you track to determine whether your content is effectively influencing early-stage VCs?
• If feedback from stakeholders suggests your content isn't resonating with early-stage VCs, what steps would you take to address the issue?
• Current CTC

Work Location: In person