Job Description

:Role Title: AVP, Marketing Cloud DeveloperCompany Overview:Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industrys most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.We have recently been ranked #5 among Indias Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among Indias Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among Indias Best Workplaces for Women in 2022.We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.Organizational Overview:Performance marketing team is the engine behind business growth as it handles majority of marketing activities. This includes targeting right audience though campaigns, distributing content via channel marketing, conducting thorough analysis of campaign launches and budgets, and also ensuring the compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drive ROI and elevate the Synchronys brand presence in a dynamic market.Role Summary/Purpose:The AVP, Marketing Cloud Developer L10 position will function as a Marketing Cloud Solutions Architect reporting to the VP, Database Marketing Leader. The position will be responsible for working closely with Business Analysts to deliver on strategic business initiatives. This position will also be responsible for maintaining the Marketing Cloud platform as well as growing adoption within the businesses they support.Were proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.Key Responsibilities:Develop and implement integrated marketing automation solutions using Salesforce Marketing Cloud platformDevelop and maintain Marketing Cloud Personalization beacons, site maps, and customization of Salesforce Marketing Cloud solutions with REST API, AmpScript, and SQL development, including email and Cloudpage template development for campaignsDevelop and maintain Salesforce Marketing Cloud integrations with external systems, data sources, and APIsDefine and implement data integration strategies for importing and exporting data into/out of Salesforce Marketing CloudImplement multi-channel strategies including web pages, cloud pages, email and/or SMS while working closely with Marketing Cloud Business Analysts to understand requirements and design cohesive solutions to meet business needsCreate and maintain documentation related to release initiativesDevelop and implement responsive, dynamic, and personalized email templates and landing pagesEnsure data quality and maintain data governance standards by building and managing Data Extensions, Segments, and Smart Capture FormsWork with Salesforce Admins to facilitate changes in the Salesforce platform to assist with marketing strategies.Organize, document and lead release management efforts across the platforms.Work with Campaign Ops teams to consume and process audience lists and update AMPScript in emails as neededImplement solutions to ensure and monitor data quality within Salesforce.Execute Marketing Cloud Admin functions, such as user access, send class/profile maintenance, other admin configuration as neededRequired Skills/Knowledge:Bachelor's degree with 4+ years of business experience, or in lieu of a degree, 6+ years of progressive business experience2+ years of Marketing Cloud experience to include:Understanding of Integration scenarios and design: Data ArchitectureHands-on development experience with AMPscript and SQLSalesforce Marketing Cloud Developer Certification highly desiredStrong documentation , training, MS Office , and business analysis skillsExperience with both Sales Cloud and Marketing CloudDesired Skills/Knowledge:Development experience with HTML, CSS and JavaScriptSalesforce Marketing Cloud Admin CertificationExperience in leading salesforce integration, optimization , and standard release managementUnderstanding of Agile project managementStrong understanding of financial card services business processesEligibility Criteria:Bachelor's degree with 4+ years of business experience, or in lieu of a degree, 6+ years of progressive business experienceWork Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time - 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more detailsFor Internal Applicants:Understand the criteria or mandatory skills required for the role, before applyingInform your manager and HRM before applying for any role on WorkdayEnsure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)Must not be any corrective action plan (Formal/Final Formal) or PIPL8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.L8+ Employees can applyGrade/Level: 10Job Family Group: Marketing

Synchrony