Job Description

Company Name: Avisa Smart HospitalDesignation: Digital Marketing ManagerDepartment: MarketingAbout Avisa- Avisa, a leading healthcare provider with over 300 hospitals and 200,000 monthly patients, has expanded into advanced areas like genomics, microbiome, and precision medicine. - Avisa Smart Hospitals, a technology-driven solution, bridges the gap between patients and hospitals through automation and smart infrastructure. - By addressing patient pain points like long wait times, access to records, and treatment awareness, and improving hospital efficiency through reduced bounce rates, optimized manpower, and minimized revenue leakage, Avisa leverages AI/IoT, blockchain, and big data analytics to create a complete ecosystem of interconnected systems and a patient-centric care experience for both patients and healthcare providers.Job Summary:his role seeks a proactive Digital Marketing Manager to drive Avisa Smart Hospitals' online presence. Responsibilities include developing and executing digital strategies, managing social media, optimizing SEO/SEM, and creating engaging content. The ideal candidate will blend creative and analytical skills to enhance brand awareness, patient acquisition, and ROI. Daily tasks encompass graphic design, content writing, and social media management.Key Responsibilities:- Development: Craft and execute comprehensive digital marketing strategies to increase brand awareness, engagement, and patient acquisition.- Content Management: Oversee the creation, curation, and management of digital content across various platforms, including websites, blogs, and social media.- SEO and SEM: Optimize website content for search engines and manage paid search advertising campaigns to enhance online visibility.- Analytics and Reporting: Monitor, analyse, and report on digital marketing campaign performance, providing insights and recommendations for improvement.- Social Media Management: Develop and execute social media strategies to engage and grow our online community.- Email Marketing: Design and implement email marketing campaigns to nurture leads and maintain relationships with existing patients.- Website Management: Ensure the Avisa Smart Hospitals website is up-to-date, user-friendly, and optimized for conversions.- Budget Management: Allocate and manage the Ad marketing budget effectively, ensuring optimal ROI . - Collaboration: Work closely with internal teams, including clinical, administrative, and external partners, to align marketing initiatives with business objectives.- Market Research: Stay informed about industry trends, competitor activities, and emerging digital marketing technologies to keep Avisa at the forefront of innovation.- Client Engagement: Facilitate effective communication with clients and stakeholders to understand their needs and tailor marketing efforts accordingly.- Ad Marketing Collaboration: Collaborate with the Ad marketing team to track progress, analyse revenue, and create progress reports.- Graphic Design: Create compelling graphic designs for social media posts, including reels and static graphics.- Content Writing: Write and post engaging blogs and articles across various portals, and generate contents for graphical posts as well. - Social Media Engagement: Increase engagement, views, and followers across all Avisa social media channels, along with ratings and reviews at various platforms. - Daily Posts: Creating graphics and content and post daily engaging content across all Avisa social media channels.- Visibility Enhancement: Increase the visibility of onboarded doctors and Hospitals at Avisa Portals with their ratings and reviews. Qualifications and Experience:- Bachelor's degree in Marketing, Communications, Business Administration, or a related field and 3-5 years of experience in the relevant field- Any relevant online certifications or coursework in digital marketing is a plus (e.g., Google Digital Garage, HubSpot Academy). - Familiarity with social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube). - Proficient understanding of SEO and SEM concepts.- Excellent attention to detail, accuracy, and strong time-management skills. - Ability to work both independently and as part of a team (ref:updazz.com)

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