Job Description

Responsibilities & Key Deliverables"Strategic:
Media Relations: Cultivating and maintaining relationships with journalists, bloggers, and influencers in the automotive industry to secure positive coverage for the company and its products.
Content Management: Focus on creating content in line with Organizational needs, research and creation for all PR material - press releases, quotes, authored articles, blogs, pitch notes, tweets etc. Also supporting IO team with the content for the various launches and activations.
Industry Monitoring: Keeping abreast of industry trends, competitor activities, and regulatory developments to inform PR strategies and messaging.
Crisis Management: Coordination with ORM team and relevant stakeholders to analysis, and help with activation for Crisis management""Product & Brand Focused:
Brand Management: Working closely with marketing teams (Responsible Brands) to ensure consistent messaging and brand representation across all communications channels.
Measurement and Reporting: Compile, review and communicate monthly/quarterly qualitative and quantitative reports on performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization
Effective Product Utilization: Ensuring strong utilization of Mahindra product for constant story by Media - Reviews, Comparisons & Other Strategic Contents (Partnerships with Auto Influencers)
Competition Reporting: Closely looking out for competition launches, sharing media analysis with management & relevant teams for required actions
Internal Collaboration: Working closely with internal teams and collaborate to develop an annual content calendar and communication campaigns / initiatives"Preferred IndustriesMedia & EntertainmenMarketing & CommAdvertising/MarketinEducation QualificationMaster\'s degree in English, Communications, Public Relations, Journalism, Engineering or Management or related field.
Management degree in communications or MarketingGeneral Experience3+ years of experience in similar role

Mahindra & Mahindra