Associate/Senior Associate - Ad Operations (Across platforms)
Core Responsibilities:
Empower Performance:
- Own campaign yield optimization to meet performance KPIs consistently
Work with data to derive insights & provide recommendations to improve campaign performance.
- Liaise with Account Managers to strategize and exceed client expectations
- Ensure team members of the team track, monitor, and analyze key metrics for allocated accounts.
- Build & maintain reporting for campaign performance that will be used to provide regular updates to key stakeholders.
Drive Growth:
- Be the day-to-day point of contact for sales & account managers to resolve incoming requests, challenges in a timely manner & propose opportunities for advertiser account growth.
- Work with the product team to address technical challenges and drive new product feature testing with efficiency.
- Lead research efforts and build competitive intelligence to drive advertiser portfolio growth.
- Take lead on strategic and operational ad hoc projects to deliver process and platform excellence.
Deliver with Speed & Precision:
- Own delivery of high-quality campaign assets.
- Assist with documenting, updating, and maintaining work-flow procedures.
- Meet SLAs established for current processes and find improvements to reduce turn around times for deliverables.
- Provide support to team members to setup, troubleshoot and optimize campaigns.
Who Should Apply?
- 2 - 5 years of work experience in Advertising Operations.
- You should understand affiliate-based performance marketing
- Experience with US markets is not necessary, but is preferred
- You have proven analytical abilities using HasOffers, Cake, Volumm, Everflow, MS Excel, Tableau, MySQL etc. to communicate action items backed with data.
- You have excellent oral & written communication skills and have experience in breaking down complex ideas into simple to understand steps.
- You are comfortable managing tactical day to day deliverables & running strategic initiatives when needed.
- STEM degrees preferred.
You would fit in well if:
You love what you do
- Data Driven - Strong analytical skills and data-driven approach to decision-making.
- You have great attention to detail and the ability to assess an issue from various perspectives.
- You enjoy leveraging information, data and logical reasoning to identify issues, approaches and the best solutions to a problem.
- You enjoy working in a highly dynamic and collaborative environment and have experience dealing with internal and external stakeholders in it.
- Experience of managing US markets.
- Research and leverage industry trends and competitive analysis to inform performance marketing strategies.
- Ability to pitch findings and ideas to stakeholders.
- Juggle between multiple projects, ability to prioritize and meet deadlines.
Insights:
Specialty - Contextual Advertising, Advertising, Header Bidding, and Advertising Technology
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