Job Description

Job Title - Associate \xe2\x80\x93 SEO ServiceCareer Level - C2About AstrazenecaAstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world\xe2\x80\x99s most serious disease. But we\xe2\x80\x99re more than one of the world\xe2\x80\x99s leading pharmaceutical companies. At AstraZeneca we\xe2\x80\x99re dedicated to being a Great Place to Work.Who we are:The Global Business Service (GBS) team sits within Finance at AstraZeneca and is a dynamic and results-oriented environment and provides a range of enterprise-wide services. We dare to change the way we work by freeing up the business to push the boundaries of science to deliver life-changing medicines. We aim to do this by freeing up time, freeing up money, protecting AZ\xe2\x80\x99s value and providing new capabilities.What we do:A trusted partner to the business, we\xe2\x80\x99re on a mission to make AstraZeneca more agile, efficient and effective. Through our hybrid model of in-house delivery centers and service towers across the globe, we\xe2\x80\x99re reimagining how we work. Here we drive new ways of working and operating models, process simplification and innovative solutions, whilst ensuring that automation and data is at the heart of everything.How we do it:Be part of a team building a community. We interact with diverse cultures and perspectives and are united by our sense of belonging. This is the place to learn and grow together.Why we love it:As a growing multi-national company, there\xe2\x80\x99s so much potential to develop. Embrace opportunities at a global business that\xe2\x80\x99s facing new and varied challenges. This is the place to build an exemplary, international CV.A fun place to be, we\xe2\x80\x99re creating community hubs that build partnerships, not just working relationships.We\xe2\x80\x99re on an exciting journey to take our team to the next stage. This is the place to leave a legacy behind.We are a diverse, inclusive and innovative group who identify, build and deliver excellent shared services (which everyone can leverage) to enable AstraZeneca to grow and change at speed. We are passionate about simple process \xe2\x80\x93 making it easier to get vital repeatable services done \xe2\x80\x93 for our patients, for our customers, for our teams.We focus on providing exceptional value that contributes to our company\xe2\x80\x99s success and future by freeing up the business (our customers) to push the boundaries of science to deliver life-changing medicines for patients. With the accomplishments, commitment and passion that you bring, I\xe2\x80\x99m excited about what we will achieve together towards realizing AstraZeneca\xe2\x80\x99s bold ambition.About the roleThe SEO Analyst is responsible for implementing SEO factors for the brand websites. The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of brand campaigns. SEO Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.Role and Responsibilities\xc3\x98 Passion for Organic SEO and Internet Marketing\xc3\x98 Conduct keyword research using various tools (like Keyword Planner, SEMrush and BrightEdge)\xc3\x98 Outstanding ability to think creatively, and identify and resolve problems\xc3\x98 Google Tag Manager (gtm) knowledge is mandatory\xc3\x98 Attention to detail and the ability to optimally multi-task in a deadline-driven atmosphere\xc3\x98 Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving goals\xc3\x98 Perform competitive analysis and identify gaps in our content or areas of improvement in our web design\xc3\x98 Track important SEO metrics including organic traffic, conversion rates and time spent on page\xc3\x98 Report on performance metrics comparing them to our SEO goals and benchmarking data\xc3\x98 Monitor the website regularly\xc3\x98 Knowledge in website crawling, audit and other SEO tools\xc3\x98 Stay up-to-date with organic SEO marketing trends and strategies to keep us ahead, including updates to search engines and automationEssential Skills and experience\xc3\x98 Bachelor\xe2\x80\x99s Degree preferred in Computer Science or Quantitative Studies\xc3\x98 At least 5+ years of experience in Organic Search and having an Analytical sense to be able to drive data-driven projects for SEO growth.\xc3\x98 Work experience as an SEO Analyst or similar digital marketing role\xc3\x98 Expertise in Google Data Studio/ Adobe Analytics/ Google Analytics\xc3\x98 Familiarity with keyword research and management tools\xc3\x98 Experience with Search Organic & Paid advertising\xc3\x98 Proficiency on XL, PPT, Word will add more value\xc3\x98 Understanding of ranking factors and search engine optimization practices\xc3\x98 Knowledge on pharma SEO will add more advantages\xc3\x98 Strong analytical skills\xc3\x98 Excellent written and verbal communication skills requiredWHY JOIN US?We\xe2\x80\x99re a network of high-reaching self-starters who contribute to something far bigger. We enable AstraZeneca to perform at its peak by delivering premier technology and data solutions.We\xe2\x80\x99re not afraid to take ownership and run with it. Empowered with unrivalled freedom. Put simply, it\xe2\x80\x99s because we make a significant impact. Everything we do matters.SO, WHAT\xe2\x80\x99S NEXT?Are you already envisioning yourself joining our team? Good, because we\xe2\x80\x99d love to hear from you! Click the link to apply and we\xe2\x80\x99ll be in touch as soon as we can.WHERE CAN I FIND OUT MORE?Our Social Media, Follow AstraZeneca on LinkedInWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.Date Posted 31-May-2024Closing Date 01-Jun-2024AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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