Job Description

- Create store launch plans for new stores, by visiting the store locations and understanding what will drive walk-ins to the store- Engage with offline agencies to brief them on launching the stores within the budgets- Optimize store launch budgets between Content creation & visibility spends- Debrief the Bewakoof creative team for the creation of content and campaigns for the store launch- Work with CRM, Influencer marketing, and D2C spocs to ensure visibility go-live and metrics delivered- Along with the store launch, manage the month-on-month ongoing calendars for the existing store- Liaise with the store teams for feedback and corrections to be made on marketing creatives and offline plan elements.Key Deliverables-- Monthly Offline Calendar for all stores across all brands- Weekly updates on the performance of the plan against each store walk-ins- Continuous optimization and A/B testing strategies for improving offline marketing spending awareness (ref:updazz.com)

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