Job Description

Job Purpose- To protect and promote the brand to render third-party credibility for organizational initiatives Key Responsibilities :xc2xa0Responsibilities :xc2xa0- To influence media and build brand's share of voice- To build and maintain excellent connect across English, language, and digital media - To identify industry trends and pitch stories to drive thought leadership- To craft PR positioning for the brand and guide spokespersons- interaction with media- To design PR strategies for positively leveraging notable developments within organization- To collect insights on media movements, market intelligence regarding important regulatory or industry developments- To undertake effective stakeholder management and collaboration- To update social assets and website with media coverageSpecific Authorities( Financial & Non Financial) Non-functional authority:- Authorized to create and circulate press releases and other announcements- Authorized to interact with media and influencers on behalf of the brand- Authorized to track all news relating to the brand- Authorized to manage agency on key deliverablesKey Performance Indicators - Improve brand's PR Rank to #5 and Share of Voice to 15%- Drive brand awareness and consideration, as defined annually Job RequirementsQualifications MA/MBA/BMM Graduate Experience 2-3 years (journalism or previous PR experience, preferably in BFSI sector)Functional Competencies:- Content Writing - Business Communication- Digital MarketingBehavioral Competencies :xc2xa0- Business Acumen- Growth through differentiation- Execution Excellence- Collaboration - Customer CentricityKey Interactions- Internal Nature or purpose of interactionEXCO - Facilitating and designing PR narrative for noteworthy developments- Insights for content writingAll departments (primarily products, distribution channels, HR, Tech) - Collaborate on PR strategies to promote relevant and key developments across functionsExternal Nature or purpose of interactionIndustry forums & media - Regular interaction with Industry bodies that conduct awards and other conference - Relationship building with media on behalf of brandDocumented By Manager - PRApproved By Lead - PR & Corp CommunicationsHR certification By (ref:updazz.com)

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