Job Description

Location: Pune, Maharashtra, India
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Agency: Kinesso Performance Marketing - United States
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Ref#: 8081
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Job Function: Addressable Strategy
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Type of Contract: Regular

Business Overview



KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.


Responsibilities


Campaign Implementation


• Work directly with Ad Ops, Agency Teams and your internal Client Services team on all elements related to the campaign set up.
• Ensure all IO/ programmatic media plan requirements are correctly implemented in DSP platforms like DV360 / The trade desk / Amazon.
• Track, measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues


Campaign Optimization, Analysis & Reporting


• Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns.
• Action any relevant optimizations daily to ensure strong campaign performance against client KPIs.
• Generate and deliver client performance reports
• Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.
• Optimizing campaigns leveraging the optimization dashboard & providing feedback to Business Intelligence on improved features & data visualization
• Helping the associates with their optimization quires for complex setups


Desired Skills & Experience


• Ideally the candidate should have a Bachelor's degree with a minimum of 3 years of hardcore programmatic experience.
• Hands on experience of DSP platforms like DV360 / TTD / Amazon
• Optimizations skills for different setups and buy types is must.
• Able to understand Media plans and call out any challenges in achieving KPIs
• Able to pull different reports to analyze campaign performance and make changes to setups on the go
• Multi tasks on different campaign setups and optimization
• Exceptional analytical skills and ability to spot trends in data and generate insights based on that.




We See You



At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.



We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.



We See You at IPG Mediabrands.


Employment Transparency



It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.



Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.



The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.



For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.


About IPG Mediabrands



IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.