Job Description

Overview: Location: Chennai Position Objective:
Manage the product lifecycle for food ingredient products while integrating business analysis, strategic marketing and digital marketing effort. This role will drive product strategies, develop go-to-market plans, and manage digital marketing initiatives to fuel business growth and achieve regional goals.



Responsibilities:
Major Responsibilities: • Portfolio Management and Development:
+ Oversee existing product portfolios, evaluate performance and identify opportunities for improvement.
+ Develop go-to-market strategies for successful product launches and market penetration.
+ Collaborate to strategize and execute product lifecycle management.
• Innovation & Expansion:
+ Work on innovative solutions and strategically expand product offerings.
+ Conduct market analysis to support market penetration strategies.
• Business Analytics & Data Management:
+ Gather, document, and prioritize business requirements.
+ Analyze process and data to identify improvement.
+ Oversee data management activities and CRM databases activities.
• Marketing & Communication:
+ Develop and execute strategic marketing initiatives and campaigns, including digital channels.
+ Conduct market research to understand trends, target segments, and competitive landscape. Using gained insight to develop product and marketing strategies.
+ Develop a consistent corporate image and manage external communications.
• Project Management:
+ Lead projects, ensuring timely delivery and alignment with business objectives.
+ Train/support sales team on product features and positioning.
• Regional Strategy and Financial Performance:
+ Drive & optimize regional business strategy and financial performance.
+ Support 5-year business planning and execution.
• Pricing and Supply Chain Management:
+ Develop and monitor regional pricing strategies.
+ Contribute and optimize quality management, supply chain optimization, cost control and toller development.
• Customer and Stakeholder Engagement:
+ Build and maintain strong relationships with internal and external stakeholders.

Gather feedback to drive business improvement
Qualifications:
• Education: Bachelor's degree in Marketing, Data Analytics, Business Analytics, Food Chemistry or a related field.
• Experience: 3+ years in portfolio/product management, business analysis and/or strategic marketing, Experience in B2B Digital Marketing and Food Ingredient space is a plus.
• Technical Skills:
• + Proficiency in data visualization tools (e.g., Power BI, Tableau).
+ Advanced Excel skills.
+ CRM experience is a plus.