Job Description

The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Associate Process Manager Roles And Responsibilities Plan, build, test, project & stakeholder management) for Marketing Technology Stack (including SFMC, braze, Vibes etc) and lead all innovation on the platform to drive specific business and customer KPIs Be accountable for building integrations with internal and external apps on the platform Work closely with data engineering team to build data integrations scalable into and out of the platform Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously Monitor data streams for latency and quality issues Setup Braze platform with necessary data pipelines and tracking, in collaboration with app/data engineering team, in order to send push notification, in app messages etc Set up Braze integrations with other Martech systems (eg SFMC, vibes) to orchestrate communications across email, push notifications etc Build Braze powered in app gamification experiences via html, css and javascript bridge to fetch data from different databases via APIs Ensure operational hygiene across all systems Successful short-term and medium-term feature deliveries with minimal critical bugs. Scaling up share of mobile channel as a proportion of total revenue with personalized push notifications, in app messages etc Scale up in-app gamification experiences, that is aligned to the business strategy to drive repeat app visits Technical And Functional Skills Graduation with 3+ years of hands on experience working on Salesforce Marketing cloud + Braze preferably or any other marketing automation platform Hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder. Experience building applications and innovative email templates on the platform that drive business KPIs Fundamentally curious and always tinkering and exploring new tech About Us At eClerx, we serve some of the largest global companies - 50 of the Fortune 500 clients. Our clients call upon us to solve their most complex problems, and deliver transformative insights. Across roles and levels, you get the opportunity to build expertise, challenge the status quo, think bolder, and help our clients seize value Organization eClerx provides critical business operations services to over fifty global Fortune 500 clients, including some of the world\'s leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software, and high-tech. Incorporated in 2000, eClerx is one of India\'s leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 9,500-plus people across its global sites in the US, UK, India, Italy, Germany, Singapore, Thailand. eClerx Digital is the trusted partner of choice to the world\'s largest global brands for creative production, eCommerce/web operations, and analytics & insight services. We improve profitability for their digital businesses. Using the Follow the Sun delivery model, our team of 3,000+ full-time digital delivery employees - at our five productions hubs in Mumbai, Pune, Chandigarh, Verona, and Phuket - applies deep digital expertise to support the most demanding global clients effectively. eClerx Digital\'s innovative delivery model drives the \'metrics that matter\' for our clients: improved acquisition, conversion and retention, and overall lifetime value of your customer 24/7/365.

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