Job Description

Position Overview:
As a BTL Marketing Executive at Cityflo, you will play a key role in executing on-ground marketing initiatives that drive customer acquisition, engagement, and retention. You will be responsible for promoting Cityflo's services in high-traffic locations, events, and activations, engaging directly with potential customers, and creating memorable brand experiences.

Key Responsibilities:

• Implement BTL marketing campaigns and activations to promote Cityflo's services at events, stations, and other high-visibility locations.
• Actively engage with commuters and the general public, educating them about Cityflo's services, benefits, and unique value proposition.
• Distribute marketing materials, including flyers, brochures, and other promotional assets.
• Drive customer sign-ups, memberships, and app downloads during on-ground activations.
• Collect feedback from customers and potential users to enhance our offerings and improve customer experience.
• Support local partnerships and collaborations to boost brand visibility in key areas.
• Collaborate with the marketing team to ensure campaigns and activations are executed smoothly and effectively.
• Monitor and track the success of campaigns, reporting on customer engagement, leads, and overall impact.
• Maintain a positive and energetic brand presence, reflecting Cityflo's values of comfort, reliability, and sustainability.

Requirements:

• High school diploma or equivalent; a degree in Marketing, Communications, or related fields is a plus.
• Prior experience in BTL marketing, field promotions, or sales is an advantage.
• Excellent verbal communication and interpersonal skills, with the ability to engage with diverse audiences.
• Enthusiastic, self-motivated, and able to work independently or as part of a team.
• Comfortable working outdoors and in various public settings.
• Flexible and adaptable with the ability to work evenings, weekends, or during peak hours as required.
• Basic computer skills for reporting and tracking customer data.

Benefits:

• Competitive salary with performance-based incentives.
• Opportunity to work with an innovative and fast-growing company in the urban mobility space.
• Training and career growth opportunities.
• Travel allowances and other perks related to job requirements.
• A dynamic and inclusive work culture.

Kindly share your updated resumes at jueelee.nair@cityflo.com / gaurav.lad@cityflo.com

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?28,000.00 per month

Benefits:

• Commuter assistance
• Health insurance
• Provident Fund

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Experience:

• total work: 1 year (Preferred)

Work Location: In person