Job Description

DESCRIPTIONAre you customer obsessed, flexible, smart and analytical, strategic yet execution focused, hungry and passionate about e-commerce, experienced, and entrepreneurial leader with a strong work ethic? Want to work in one of the fastest growing and most innovative businesses at Amazon? Interested in working in a high impact role? If yes, this opportunity will appeal to you. Come join our marketing team and help define the course of new categories we are launching on Amazon.Amazon\'s vision is to enable customers globally to find, discover, and buy anything online. We are extending this vision to enable customers to not just shop but also to get insurance on Amazon. This is an India first initiative as these categories have not been launched on Amazon before, giving a great opportunity to think and build something ground\'s up.We are looking for a smart, results-oriented marketing manager to drive customer research, GTM, end-to-end planning and execution for these new categories. The successful candidate will be responsible for the branding and communication strategy, mining customer insights and behavior from data, planning and executing best in class on-site merchandising strategies and driving online and offline marketing channels. This role is based in Bangalore.The Marketing Manager will be the single threaded leader who will partner with the leadership to translate the voice of the customer to actionable insights to sharpen the product construct to enhance the customer value proposition. He or she will propose, plan and execute new go to market initiatives to drive awareness/preference/trial with minimal oversight, partnering with business and technical teams to achieve the adoption goals . This person may need to set goals for cross-functional projects that all functions may be involved in achieving and will liaise with tech teams, program teams and category teams to execute.Technical requirements include proficiency in Excel, plus the ability to learn our in-house tools like Content Symphony and Data Warehouse quickly. The successful candidate will be detail-oriented, capable of handling multiple projects at once, able to take direction, manage uncertainties that arise and work well with multiple teams. The ideal candidate will be innovative, internally motivated and will have some experience with site merchandising and managing online marketing channels. Any brand management experience is an added bonus.Ongoing responsibilities include:
- Structuring surveys, interviews, customer immersions etc. to learn about customer needs and behavior
- Tracking and analyzing customer needs based on customer behaviors including searching, browsing and purchasing, identifying problems and opportunities and responding accordingly, engaging the cross-functional team where necessary
- Planning and executing the yearly/quarterly/monthly marketing calendar. This includes working with the marketing teams and partners to align on the target customer definition, mapping specific customer segments with the relevant customer value proposition and aligning on co-marketing goals.
- Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
- Drive online marketing channels such as SEO, SEM, Display and Affiliates/Associates in coordination with respective channel managers
- Drive offline marketing channels for BTL activation
- Develop compelling, relevant strategic input docs and creative briefs for creative developmentWe are open to hiring candidates to work out of one of the following locations:Bengaluru, KA, INDBASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing rolePREFERRED QUALIFICATIONS- Experience in Microsoft Office products and applications (esp. Excel)
- Experience using integrated campaigns to solve brand/business challenges

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