Job Description

: About the Role: We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. In this role, you w ill drive a deep understanding of consumer behaviors and preferences to strategically position OTT and D+H. Context: In this pivotal role, you\'ll dissect the consumer landscape to strategically position OTT and D+H. You will analyze consumer trends for OTT and D+H and manage a dynamic content release calendar. You\'ll devise data-driven content release strategies, balancing short-term goals like subscriber maximization with long-term objectives of building lasting loyalty. Additionally, you\'ll actively contribute to content acquisition by evaluating potential formats and identifying opportunities for adaptation. Key Responsibilities: Understand where OTT and D+H fit into a consumer\'s life and identify opportunities and challenges for both category and platform Triangulate market share and track competition landscape Internalize the larger business objectives of D+H and help track relevant health metrics Use on- and off- platform data to better understand consumer behaviour Help devise a portfolio and content release strategy Help maintain an optimal calendar that solves for both short-term (subs and WT maximization) and long-term goals (habit formation, deeper loyalty) Contribute towards content acquisition efforts by watching rough cuts and movie screeners Identify formats which can be remade Create periodic strategy documents and progress reports Liaise with content, marketing, dubbing and tech teams to ensure timely launch of all content maximize on-platform visibility Work with S&P, Commercial and Legal teams to ensure optimal outcomes for content Work with Product, Discovery, Consumer Experiences & Research teams to learn more about consumer preferences, and incorporate them into the app. Performance Measures: Improvement in width and depth of consumer engagement with D+H in Tamil, Telugu and Malayalam audience. Qualifications: MBA from a reputed management institute with 8-9 years experience Past experience in media / entertainment would be a plus Affinity for consuming content - in Indian languages and from across the world (across books, TV, films, OTT). Personal Attributes : Ability to toggle between big-picture thinking and detail-orientation Strong analytical skills - 1. Ability to create & verify hypotheses using data 2. Narrative-building out of disparate data sources Collaborative approach to work Relationship building skills Excellent communication skills should be articulate and be able to persuade diverse stakeholders A roll-up-the-sleeves and get things done attitude Preferred location: Chennai / Hyderabad / Bangalore

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