Job Description

ASSOCIATE DIRECTOR - CONSUMER INSIGHTS, QUALITATIVE ABOUT THIS JOB We won\'t say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today\'s leading global companies. RESPONSIBILITIES . Managing clients and their respective projects custom research team in matters of market research based on experience in one or more sectors (financial services media, telecom & technology, energy, etc.) . Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials Client Management . Managing clients and their respective projects from beginning to end, including making actionable recommendations to support key business objectives . Consistently exceeding client expectations from project inception through completion Project Management . Successfully manage multiple projects simultaneously, all in different design/analysis stages . Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges . Consulting (Questionnaire Design, Analysis, Reporting & Writing) . Development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs including assisting with costing structure, methodological design, analytical framework, etc. . Designing questionnaires/focus group screeners/interview guides to meet the specific or unique client objectives . Synthesis and communication of both primary and secondary research findings into actionable insights according to the client\'s objectives . Full reporting and analysis (via PowerPoint): Interpreting and analyzing multivariate data, drawing insightful conclusions and providing recommendations, where applicable. . Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc. and perform quality checks on all reports for alignment to request, accuracy and correctness. A LITTLE BIT ABOUT YOU . Experience in FMCG / Service / Retail industry . Experience in Primary Qualitative Market Research with practical knowledge of research methodologies like Focus group discussions, direct interviews and ethnographic research would be preferred. . Prior Team Management Experience . Strong Client Focus and Proactiveness . Strong interpersonal skills. Very Good Influencing & Persuading Skills . Has experience of developing and managing client relationships . Expert knowledge of research techniques and methodologies Qualifications QUALIFICATIONS . MA in Psychology/Sociology/Philosophy/Social Anthropology or MBA in Marketing . 8 to 10 years\' experience in Qualitative Consumer Insights role . Working knowledge of statistics and multivariate analysis . Working knowledge of research techniques and methodologies Additional Information About NielsenIQ NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world\'s population. Focusing on consumer-packaged goods manufacturers and FMCG and retailers, we enable customers to defy what\'s possible. How We combine unparalleled datasets, pioneering technology, and the industry\'s top talent to create insights that unlock innovation. Join us and change the landscape. Learn more at: Want to keep up with our latest updates Follow us on: | | | Our commitment to Diversity, Equity, and Inclusion NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center:

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