Job Description

About the Role: As Associate Director Content Marketing you will collaborate with multiple functions such as the CleverTap leadership team, product, data science, performance marketing, field marketing, etc., and help build compelling content that will help establish CleverTap as a category creator, a thought leader brand as well as help drive traffic and demand. You will do research, identify content gaps, build content strategy for various industry verticals and personas, build content plan for various customer journeys, create and design the content in appropriate forms. He/she will collaborate with the performance marketing team to build the distribution plan, measure the impact and make appropriate course corrections. What will you do: Develop content creation and distribution strategy for CleverTap Identify customer journeys and develop content journeys to accelerate the customer journeys Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print, and in-person. This to be done for each buyer persona within the enterprise Mapping out a content/keyword strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolution of strategy is a must Develop and manage a functional content calendar throughout the enterprise verticals, and define the owners in each vertical to particular persona groups Supervise writers, editors, content and SEO strategists; be an arbiter of best practices in grammar, messaging, writing, and style Work closely with Paid Marketing team to develop a measurable and results-driven content distribution strategy including social /channel distribution Conduct ongoing research, leverage listening tools, conduct usability tests to gauge content effectiveness. Gather data and handle analytics (or supervise those who do) and make recommendations based on those results Measure, analyze, and report on content performance - inclusive of audits of existing content performance to refresh and adjust for emerging priorities. Work with owners of particular content to revise and measure particular content and marketing goals Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing Leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioural metrics Establish workflow for requesting, creating, editing, designing, publishing, and retiring content Ensure consistent global experience and implement appropriate localization/translation strategies What are we looking for Must have: 10+ years experience in marketing (B2B SaaS preferred) with MBA/Professional degree in Marketing Prior experience in building and managing content strategy for global audiences with at least 3+ years of experience in managing a team of content writers Experience developing multi-audience, full-funnel B2B content journeys and content experiences, as well as the associated KPIs for measuring the success of these efforts Impeccable writing and editing skills Leadership/ Behavioral: Strategic/ growth mindset, collaboration, communication, people management and influence Good to have: Experience in writing for marketing, MarTech, SaaS, and B2B Experience in managing global content and design teams, with an understanding for global vs. local content strategy, creation, localization vs. translation, etc Experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc. and project management/content marketing platforms like Asana, Uberflip, WordPress, PathFactory, etc Functional: Understanding of other marketing functions e.g. Digital Marketing Measures of Success: Funnel generation - Website traffic, engagement, form fills Conversion - Website visitors to form fills, asset downloads etc Content distribution - Reach, engagement and form fills Brand visibility - Views, share of voice Who will you report to: Senior Director Demand Generation Why join us Be a part of a global growth stage startup Work in a fast-paced, dynamic environment where your contribution matters You are passionate about technology and its impact on the high growth mobile technology space Innovate at scale, with learning opportunities What is working at CleverTap like Be a part of a global category creator - hyper growth B2B SaaS startup Work in a fast-paced, dynamic environment where your contribution matters Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team Accountability and driving outcomes is the key to success Your career here is limited by you and nothing else Teamwork trumps individual success You are passionate about experience technology and its impact on enabling growth Innovate at scale, with learning opportunities and having fun along the way! About the Function: The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand. We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more. We are a team of Growth Pilots where everyone works together towards a common objective: P : Act with First Principles I : Take Initiative L : Seek to Learn O : Take Ownership of Outcomes T : Help Achieve Together S : Speak up then Commit About CleverTap: CleverTap is the World\'s #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It\'s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB - the world\'s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including AirAsia, Electronic Arts, TED, English Premier League, TD Bank, Carousell, Papa Johns, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, S o Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

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