Job Description

TCFSL - Shared Services Business Vertical: TCFSL Department: Marketing Designation: Line of Business: Shared Services Proposed Immediate Superior: Assistant Vice President - Digital Grade: M3/M4 Key Objective of the Job: Work closely with business team to understand digital objectives and help them deliver using data-driven decisions. Experience with data requirements gathering coming from various sources and consolidation of the same. Experience evaluating data collection for accuracy Working along with core team on month & event-based planning Working on increasing Organic presence and should be well versed with SEO tools and implementations Analysis of performance & brand marketing campaigns & reporting key insights and learnings Create data-based recommendations for campaign managers to optimize campaigns Data & insights representation to stake holders within & outside the team Competition analytics and tracking Experience with Adobe suite or similar data management tools. Experience with web technologies and frameworks Provide data-driven insights and recommendations to improve digital customer experience and digital sales. Provide data driven insights for use cases like Customer Journey improvement, Digital Upsell & Cross-sell, Funnel Optimization, Conversion Improvement, Acquisition Effectiveness improvement, Landing Page Optimization, A/B Testing, Campaign Performance, Personalization and more. Good understanding of digital marketing ecosystem, concepts, tools and techniques Major Deliverables: TCL/Moneyfy Web and App from (SEO & ASO) Omni Channel Cross sell communication implementation and management Paid campaigns Educational Qualification: Graduate / Post Graduate Desired Experience: E xperience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Proficiency in MS Excel, PowerPoint, and Word Experience with website analysis using a variety of analytics tools including Google Analytics & Adobe Analytics along with Target and relevant tools as well as internal reporting tool Experience working with popular keyword tools Experience working with CMS and building/administering content in CMS environments Experience working with Omnichannel Marketing Automation tools like Salesforce Marketing, Resulticks, Clevertap etc and Analytic tool - Adobe, GA 360 App tool - Adjust. Google Search console, Desired: Knowledge of HTML/CSS and website administrations Other Desired attributes: In-depth knowledge of research principles and methods and experience in analyzing data Sense of ownership and pride in performance and its impact on company\'s success Critical thinker and problem-solving skills Team player Good time-management skills Great interpersonal and communication skills Location : Mumbai Number of Positions: 1 Same Posting Description for Internal and External Candidates

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